Opt Out of D&B Tracking
D41 (d41.co) earns a Brand Analyzer score of 58 out of 100, placing it in the Developing tier among SaaS brands, Marketing & Advertising brands. Among 12358 SaaS brands analyzed, D41 ranks in the 10th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 80/100, Digital Presence 76/100, Visual Identity 70/100, Messaging Clarity 100/100, Trust Foundation 57/100, AI Discoverability 18/100, Brand Authority 16/100.
D41 (d41.co) is a web-based opt-out tool operated in connection with Dun & Bradstreet's Visitor Intelligence product. It enables users to exempt their browsers from D&B's IP-based and cookie-synced website traffic tracking used for marketing purposes. The mechanism works by setting a cookie on the user's browser upon a single click. D41 is categorized under SaaS and Marketing & Advertising, targeting business website visitors and employees who wish to avoid business visitor intelligence tracking.
| Brand Name | D41 |
|---|---|
| Domain | d41.co |
| Industry | SaaS, Marketing & Advertising |
| Main Competitors | Dun & Bradstreet (89/100), Bombora (84/100), ZoomInfo (87/100), Clearbit (74/100), TechTarget |
Moz Domain Authority 23/100 vs category average 28 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #17,968 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To enable users to opt out of Dun & Bradstreet Visitor Intelligence tracking across devices." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, YouTube, GitHub; no detected presence on X (Twitter), LinkedIn, Instagram - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
D41 scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
D41 has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (27/100) and its weakest is trust (12/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #17,968 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 23/100 and thin schema.org structured data.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
D41's main competitors include Dun & Bradstreet (89/100), Bombora, ZoomInfo (88/100), Clearbit (74/100), TechTarget. These companies compete in the SaaS space for similar customers, offering comparable products or services.
Sources: D41 official site
D41 and Dun & Bradstreet are competitors in SaaS. Brand Analyzer scores D41 at 58/100 and Dun & Bradstreet at 89/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: D41 official site
Popular alternatives to D41 include Dun & Bradstreet (89/100), Bombora, ZoomInfo (88/100), Clearbit (74/100), TechTarget. Each is an established option in the SaaS space; the best fit depends on your specific needs, budget, and required features.
Sources: D41 official site
D41 offers a single core service: a one-click opt-out tool that sets a browser cookie to exempt the user from Dun & Bradstreet's Visitor Intelligence tracking system. This service covers both IP-based tracking and cookie-synced tracking methods used by D&B to monitor website traffic for marketing and business intelligence purposes. The tool is designed to work across devices, providing users with a straightforward way to exercise their privacy preferences regarding D&B's data collection activities.
Sources: D41 official site
D41 has low AI-search visibility, scoring 21/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 12, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: D41 official site
D41 provides a one-click opt-out mechanism that sets a cookie in the user's browser, signaling to Dun & Bradstreet's Visitor Intelligence system that the user wishes to be exempt from tracking. This tracking system normally uses IP-based identification and cookie synchronization to monitor website traffic for marketing purposes. By visiting D41 and activating the opt-out, users across devices can prevent D&B from collecting and using their browsing data for business visitor intelligence and marketing analytics.
Sources: D41 official site
D41 is a web-based privacy tool accessible at d41.co. Its primary purpose is to allow users to opt out of Dun & Bradstreet's Visitor Intelligence tracking system, which monitors website traffic across devices using IP-based identification and cookie synchronization. It is categorized under SaaS and Marketing & Advertising and is positioned as an essential resource for privacy-conscious users who want to prevent their browsing activity from being captured and used for business marketing intelligence purposes.
Sources: D41 official site
D41 scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority.
Sources: D41 official site
D41 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: D41 official site
D41 is used by business website visitors and employees who want to prevent Dun & Bradstreet from tracking their online activity for marketing and business visitor intelligence purposes. This includes privacy-conscious individuals who are aware of D&B's Visitor Intelligence product and wish to opt out of having their IP address and cookie data collected and used to identify them as business prospects or leads. The tool is particularly relevant for professionals concerned about corporate-level data tracking.
Sources: D41 official site
D41 is known for offering a simple, one-click opt-out mechanism specifically designed to exempt users from Dun & Bradstreet's Visitor Intelligence tracking. It is recognized as a straightforward privacy tool that addresses IP-based and cookie-synced website traffic monitoring conducted by D&B for marketing purposes. It is positioned as the go-to resource for business website visitors and employees who are privacy-conscious and seek to avoid being tracked by one of the largest business data and analytics companies.
Sources: D41 official site
Ranked closest to D41: Cybba (58/100), Cutie Dating (58/100), Danihel Group (58/100), Datadog (58/100).
A step up - brands to learn from: ZyG (71/100), Zuant (71/100).
Category leader: Accenture (97/100).