Video Analysis Solutions for Sports Performance
Dartfish (dartfish.com) earns a Brand Analyzer score of 82 out of 100, placing it in the Strong Brand tier among Sports & Fitness brands, Technology brands. Among 522 Sports & Fitness brands analyzed, Dartfish ranks in the 96th percentile (category average 67, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 88/100, Digital Presence 82/100, Visual Identity 94/100, Messaging Clarity 95/100, Trust Foundation 75/100, AI Discoverability 92/100, Brand Authority 67/100.
Dartfish is a Swiss sports performance technology company founded in 1999 and headquartered in Fribourg, Switzerland. It develops video-based motion analysis and game analysis software used by coaches, athletes, teams, and healthcare practitioners. The company positions itself as a leader in sports performance analysis, offering tools designed to improve athletic performance and support injury prevention through precise video analysis.
| Brand Name | Dartfish |
|---|---|
| Domain | dartfish.com |
| Industry | Sports & Fitness, Technology |
| Founded | 1999 |
| Headquarters | Fribourg |
| Main Competitors | Hudl, Catapult Sports, Nacsport, Sportscode (Hudl Sportscode), Kinovea, Coach's Eye |
Moz Domain Authority 51/100 vs category average 29 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #732,509 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Dartfish has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Dartfish is the leader in sports performance technology Dartfish offers motion analysis and game analysis solutions that help coaches, teams, and athletes improve their performance" (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Dartfish scores 68/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Dartfish has a moderate AI-visibility profile at 68/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (77/100) and its weakest is trust (60/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #732,509 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Dartfish's main competitors include Hudl, Catapult Sports, Nacsport, Sportscode (Hudl Sportscode), Kinovea. These companies compete in the Sports & Fitness space for similar customers, offering comparable products or services.
Sources: Dartfish official site
Dartfish is a Swiss sports performance technology company founded in 1999 and headquartered in Fribourg, Switzerland. It describes itself as the leader in sports performance technology, providing software solutions focused on motion analysis and game analysis. The company serves a broad range of users including coaches, athletes, sports teams, and healthcare practitioners, and is classified within the Sports & Fitness and Technology categories.
Sources: Dartfish official site
Dartfish develops and offers motion analysis and game analysis solutions delivered primarily through video software. These tools enable coaches, teams, athletes, and healthcare practitioners to analyze athletic movement and game footage in detail. The goal is to help users improve sports performance and prevent injuries by providing precise, data-informed insights derived from video analysis.
Sources: Dartfish official site
Popular alternatives to Dartfish include Hudl, Catapult Sports, Nacsport, Sportscode (Hudl Sportscode), Kinovea. Each is an established option in the Sports & Fitness space; the best fit depends on your specific needs, budget, and required features.
Sources: Dartfish official site
Dartfish offers motion analysis and game analysis solutions. These are described as advanced video analysis tools that enable precise examination of athletic movement and game footage. The products are designed to help coaches, teams, athletes, and healthcare practitioners improve performance and prevent injuries. The company is described in part as an offline video software company, indicating desktop or locally installed software among its offerings.
Sources: Dartfish official site
Dartfish has moderate AI-search visibility, scoring 68/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 60, recommendation 77). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Dartfish official site
Dartfish was founded in 1999. Dartfish operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Dartfish is headquartered in Fribourg. Dartfish operates in the Sports & Fitness category.
Sources: Wikidata
Dartfish and Hudl are competitors in Sports & Fitness. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Dartfish official site
Dartfish's solutions are used by athletes, sports teams, coaches, and healthcare practitioners. Athletes and coaches use the tools to analyze motion and game footage in order to improve performance. Healthcare practitioners use the platform in contexts related to injury prevention and rehabilitation. This diverse target audience reflects the broad applicability of video-based motion analysis across both competitive sports and clinical or therapeutic settings.
Sources: Dartfish official site
Dartfish is known for its sports performance technology, particularly its video-based motion analysis and game analysis tools. The company has established itself as a recognized leader in this field, trusted by athletes, coaches, sports teams, and healthcare practitioners. Its software enables detailed examination of athletic movement and gameplay to support performance improvement and injury prevention.
Sources: Dartfish official site
Dartfish scores 77/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Dartfish official site
Dartfish can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Dartfish official site
Dartfish is popular because it offers specialized video analysis tools that address a clear need in sports performance improvement and injury prevention. Its solutions are designed for a wide audience including athletes, coaches, sports teams, and healthcare practitioners, making it relevant across multiple professional contexts. The company's long history since 1999 and its self-described leadership position in sports performance technology indicate sustained demand for its products.
Sources: Dartfish official site
Ranked closest to Dartfish: Coral (82/100), Columbia Sportswear (82/100), New Balance (82/100), TAG Heuer (82/100).
A step up - brands to learn from: Skechers (91/100), MLB.com (91/100).
Category leader: LEGO (97/100).