Find loads and trucks fast
DAT Freight & Analytics (dat.com) earns a Brand Analyzer score of 75 out of 100, placing it in the Brand-Ready tier among SaaS brands, Technology brands. Among 12358 SaaS brands analyzed, DAT Freight & Analytics ranks in the 81st percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 74/100, Digital Presence 76/100, Visual Identity 90/100, Messaging Clarity 95/100, Trust Foundation 69/100, AI Discoverability 91/100, Brand Authority 55/100.
DAT Freight & Analytics (dat.com) is a SaaS and technology company founded in 2009 and headquartered in Hanover. It operates a freight matching platform serving shippers, freight brokers, and carriers. DAT provides access to what it describes as the largest network of trucks and loads, along with integrated tools for analytics, factoring, and tracking. It positions itself as a trusted leader in freight analytics and load board solutions for the logistics industry.
| Brand Name | DAT Freight & Analytics |
|---|---|
| Domain | dat.com |
| Industry | SaaS, Technology |
| Founded | 2009 |
| Headquarters | Hanover |
| Main Competitors | Truckstop.com, Convoy, Echo Global Logistics, Transplace, uShip, Coyote Logistics |
Moz Domain Authority 54/100 vs category average 28 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #23,183 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Find loads and trucks fast with full access to the trusted DAT Network. Freight matching designed for shippers, brokers and carriers." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, YouTube, GitHub; no detected presence on Facebook, X (Twitter), Instagram - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
DAT Freight & Analytics scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
DAT Freight & Analytics has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (69/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #23,183 (Tranco) and a Moz Domain Authority of 54/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
DAT Freight & Analytics's main competitors include Truckstop.com, Convoy, Echo Global Logistics, Transplace, uShip. These companies compete in the SaaS space for similar customers, offering comparable products or services.
Popular alternatives to DAT Freight & Analytics include Truckstop.com, Convoy, Echo Global Logistics, Transplace, uShip. Each is an established option in the SaaS space; the best fit depends on your specific needs, budget, and required features.
DAT Freight & Analytics offers a freight matching platform with full access to the DAT Network. Its products and services include load board solutions for finding trucks and loads, freight analytics tools, integrated factoring services, and freight tracking capabilities. These offerings are designed for shippers, freight brokers, and carriers operating within the logistics industry.
DAT Freight & Analytics has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 52, recommendation 69). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
DAT Freight & Analytics was founded in 2009. DAT Freight & Analytics operates in the SaaS category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
DAT Freight & Analytics is headquartered in Hanover. DAT Freight & Analytics operates in the SaaS category.
Sources: Wikidata
DAT Freight & Analytics provides freight matching services that connect shippers, freight brokers, and carriers to find loads and trucks quickly. It offers full access to the DAT Network, described as the largest network of trucks and loads, along with integrated tools for analytics, factoring, and freight tracking. These tools are designed to help logistics professionals move freight more efficiently and make data-driven decisions.
DAT Freight & Analytics and Truckstop.com are competitors in SaaS. They target overlapping audiences; the right choice depends on your specific needs and priorities.
DAT Freight & Analytics is used by shippers, freight brokers, and carriers. Shippers use the platform to find available trucks for their freight. Freight brokers use it to match loads with carriers efficiently. Carriers use it to find available loads to haul. The platform is broadly targeted at logistics industry professionals seeking freight matching and data-driven tools.
DAT Freight & Analytics scores 69/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority.
DAT Freight & Analytics is known for operating a trusted and comprehensive freight marketplace and load board. It is recognized as a leader in freight analytics and load board solutions within the logistics industry. The platform is noted for providing access to deep data and a large network of trucks and loads, serving shippers, freight brokers, and carriers.
DAT Freight & Analytics can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
DAT Freight & Analytics is popular because it offers access to the largest network of trucks and loads, providing comprehensive freight matching capabilities for shippers, brokers, and carriers. Its integrated suite of tools - including analytics, factoring, and tracking - enables logistics professionals to move freight efficiently. The platform's deep data resources and broad network make it a go-to resource in the logistics industry.
Ranked closest to DAT Freight & Analytics: DataHawk (75/100), Cyvatar (75/100), Decisions (75/100), Deck (75/100).
A step up - brands to learn from: Zyte (81/100), Zipline (81/100).
Category leader: Accenture (97/100).