Wiktionary Brand Score: 83/100 - Strong Brand tier

The free dictionary for everyone

Wiktionary (wiktionary.org) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Education brands, Media & Entertainment brands, in the 91st percentile of 32123 Education brands.

AI Snapshot

Wiktionary is a free, collaborative, multilingual online dictionary founded in 2002. It aims to document words and meanings in German and over 230 other languages, relying on a global community of volunteer contributors. The project provides definitions, etymologies, and translations, serving as an open-content linguistic resource for anyone seeking information about word meanings across many languages.

Key facts about Wiktionary

Brand Name	Wiktionary
Domain	wiktionary.org
Industry	Education, Media & Entertainment
Founded	2002
Main Competitors	Merriam-Webster (92/100), Oxford Dictionaries (81/100), Dictionary.com (83/100), Collins Dictionary (75/100), Cambridge Dictionary, Larousse (85/100)

Evidence

Moz Domain Authority 93/100 vs category average 46 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Wiktionary has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "To build a free, collaborative, multilingual dictionary of words and meanings in German and over 230 other languages." (No meta description) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is DE-only, limiting citation in English-language AI answers.

Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Wiktionary?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is Wikcionário?", Claude could identify the brand as of September 2026. Wikcionário is the Portuguese-language edition of Wiktionary, a free, collaborative online dictionary project run by the Wikimedia Foundation, covering word definitions, etymology, pronunciation, and translations. Best known for Being the Portuguese-language multilingual dictionary companion to Wikipedia, built and edited collaboratively by volunteers.

When asked "Best brands similar to Wikcionário?", Claude would recommend Wiktionary as of September 2026. It's a well-known free reference tool that's a natural mention alongside other Wikimedia projects or dictionary resources for Portuguese speakers.

People Also Ask About Wiktionary

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Wiktionary's main competitors?

Wiktionary's main competitors in Education: Merriam-Webster (92/100), Oxford Dictionaries (81/100), Dictionary.com (83/100), Collins Dictionary (75/100), Larousse (85/100).

Sources: Brand Analyzer scan

What products or services does Wiktionary offer?

Wiktionary offers a free, online, multilingual dictionary containing word entries, definitions, etymologies, and translations across more than 230 languages, all created and maintained collaboratively by volunteer contributors.

Sources: Wiktionary official site

What is Wiktionary?

Wiktionary is a free, collaborative, multilingual online dictionary project founded in 2002. It documents words and meanings in German and over 230 other languages, built and maintained by volunteer contributors as an open-content resource.

Sources: Wiktionary official site

How visible is Wiktionary in AI search?

Wiktionary has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 44, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: Wiktionary official site

When was Wiktionary founded?

Wiktionary was founded in 2002. Wiktionary operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

What does Wiktionary do?

Wiktionary builds and maintains a free, continuously expanding dictionary of word entries, including definitions, etymologies, and translations, across hundreds of languages. It relies on a global community of volunteers to create and update content collaboratively.

Sources: Wiktionary official site

Does ChatGPT recommend Wiktionary?

Wiktionary scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: Wiktionary official site

What is Wiktionary known for?

Wiktionary is known for being a free, open-content, multilingual dictionary covering definitions, etymologies, and translations in over 230 languages, created and maintained collaboratively by volunteers rather than professional lexicographers.

Sources: Wiktionary official site

How can Wiktionary improve its AI discoverability?

Wiktionary can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Wiktionary official site

Who uses Wiktionary?

Wiktionary is used by language learners, students, linguists, translators, and curious individuals seeking free access to word meanings, translations, and other linguistic information.

Sources: Wiktionary official site

Why is Wiktionary popular?

Wiktionary is popular because it offers free, accessible word definitions, etymologies, and translations across more than 230 languages, making it a broad and continuously expanding linguistic resource maintained by a large volunteer community.

Sources: Wiktionary official site

Recommendations

• Set up professional email - Use your company domain for email (e.g., hello@yourbrand.com) instead of Gmail/Yahoo. This significantly boosts credibility. (impact: high, effort: quick_win)
• Improve meta descriptions for AI - Write clear, concise meta and Open Graph descriptions that answer 'what does this company do?' in 10-30 words. AI systems rely heavily on these to summarize your brand. (impact: high, effort: quick_win)
• Add structured data and Open Graph tags - Add JSON-LD structured data (Organization, FAQ schemas) and complete Open Graph tags (og:title, og:description, og:image, og:type). This helps AI systems and social platforms accurately represent your brand. (impact: high, effort: moderate)
• Establish your social media presence - Create profiles on major platforms (LinkedIn, X, Instagram, Facebook, YouTube) using a consistent handle derived from your brand name. Link to them from your website footer. (impact: medium, effort: quick_win)
• Add an FAQ section - Create a Frequently Asked Questions section with FAQ schema markup. AI systems often source answers directly from FAQ content. (impact: medium, effort: moderate)

AI visibility

Wiktionary scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Wiktionary has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 93/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Wiktionary from memory (September 2026) - a sign these signals are paying off.

Visibility - 57/100

• Wikipedia presence - 40/40
• Wikidata entity - 17/25
• Web popularity (Tranco) - 0/20
• Reddit visibility - 0/15

Trust - 44/100

• Domain Authority - 30/30
• Backlink trust (spam score) - 10/10
• Schema.org structured data - 0/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 63/100

• robots.txt AI bot permissions - 30/30
• Sitemap.xml presence - 10/10
• Help center / Docs hub - 0/15
• FAQ presence - 0/15
• Category-relative authority - 20/20
• Category leader signals - 3/10

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

• Name Quality - 90/100
• Digital Presence - 80/100
• Visual Identity - 90/100
• Messaging Clarity - 95/100
• Trust Foundation - 64/100
• AI Discoverability - 42/100
• Brand Authority - 72/100

Score over time

83 in November 2026, up from 73 in September 2026.

Peer brands

Ranked closest to Wiktionary: Wikiwand (83/100), Wikibooks (83/100), Wilton Park (83/100), Wine Folly (83/100).

A step up - brands to learn from: Workaway (91/100), WETA (91/100).

Category leader: Canva (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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