La communauté de bons plans n°1 en France
Dealabs (dealabs.com) earns a Brand Analyzer score of 81 out of 100, placing it in the Strong Brand tier among E-commerce brands, Marketing & Advertising brands. Among 2261 E-commerce brands analyzed, Dealabs ranks in the 92nd percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 82/100, Visual Identity 90/100, Messaging Clarity 95/100, Trust Foundation 70/100, AI Discoverability 94/100, Brand Authority 58/100.
Dealabs is a French community-driven platform founded in 2012 and headquartered in Lyon, owned by Atolls. It connects users to discover, share, and evaluate deals, discounts, and promo codes across a wide range of products. Positioned as France's top deal-sharing community, Dealabs enables shoppers to benefit from crowd-sourced savings on daily offers. It operates in the e-commerce and marketing & advertising categories.
| Brand Name | Dealabs |
|---|---|
| Domain | dealabs.com |
| Industry | E-commerce, Marketing & Advertising |
| Founded | 2012 |
| Headquarters | Lyon |
| Parent Company / Owner | Atolls |
| Main Competitors | idealo, Ma-Reduc, Poulpeo, hotukdeals, Dealabs (Pepper.com network), Bons-plans-malins |
Moz Domain Authority 68/100 vs category average 29 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #28,051 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Dealabs ▶️ La communauté qui trouve et partage les meilleurs bons plans & codes promo ☑️ Faites des économies sur vos prochains achats." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on YouTube, Instagram, LinkedIn, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Dealabs scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Dealabs has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (79/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #28,051 (Tranco) and a Moz Domain Authority of 68/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Dealabs offers a community platform where users can access deals, discounts, and promotional codes across a wide range of products. The core services include the discovery and sharing of daily deals sourced by the community, as well as promo codes that users can apply to reduce costs on purchases. The platform serves as an aggregator and evaluation tool, allowing members to vote on and discuss offers to surface the most valuable savings opportunities.
Sources: Dealabs official site
Dealabs's main competitors include idealo, Ma-Reduc, Poulpeo, hotukdeals, Dealabs (Pepper.com network). These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Dealabs official site
Dealabs is a French community-driven platform founded in 2012 and headquartered in Lyon, owned by the company Atolls. It operates in the e-commerce and marketing & advertising sectors. Dealabs serves as an online hub where a large community of users finds, evaluates, and shares deals, discounts, and promotional codes. It is positioned as France's top community-based platform for discovering the best savings opportunities across a wide range of products and retailers.
Sources: Dealabs official site
Dealabs connects a large community of French shoppers to discover, evaluate, and share deals, discounts, and promo codes on a wide variety of products. Hundreds of deals are posted daily, with users able to vote on and discuss offers to highlight the best ones. The platform aggregates crowd-sourced savings opportunities, helping members make informed purchasing decisions and reduce their spending across various online and retail stores.
Sources: Dealabs official site
Popular alternatives to Dealabs include idealo, Ma-Reduc, Poulpeo, hotukdeals, Dealabs (Pepper.com network). Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Dealabs official site
Dealabs has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 69, recommendation 79). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Dealabs official site
Dealabs was founded in 2012. Dealabs operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Dealabs is headquartered in Lyon. Dealabs operates in the E-commerce category.
Sources: Wikidata
Dealabs and idealo are competitors in E-commerce. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Dealabs official site
Dealabs is known for being France's top community-driven platform for deals and promo codes. It is recognized for aggregating a high volume of daily deals sourced and evaluated by its user community. The platform is particularly noted for its crowd-sourced model, where members actively find, share, and rate offers, making it a go-to resource for French shoppers looking to save money on purchases across a wide range of product categories.
Sources: Dealabs official site
Dealabs is used by French shoppers who are looking for deals, discounts, and promo codes to save money on their purchases. The platform targets cost-conscious consumers across France who want to benefit from community-sourced savings on a wide variety of products. Both casual bargain hunters and active deal-seekers participate, with community members also contributing by posting and evaluating offers for other users.
Sources: Dealabs official site
Dealabs scores 79/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Dealabs official site
Dealabs is popular because it connects a large community of French shoppers who collectively find and share hundreds of deals and promo codes daily. Its crowd-sourced model means users benefit from the collective effort of the community in identifying the best savings available. By covering a wide range of products and offering promo codes alongside deals, Dealabs provides broad value to cost-conscious shoppers across France, positioning itself as the leading platform of its kind in the country.
Sources: Dealabs official site
Dealabs can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Dealabs official site
Dealabs is owned by or part of Atolls. Dealabs operates in the E-commerce category.
Sources: Wikidata
Ranked closest to Dealabs: Daraz (81/100), Da Milano (81/100), Displate (81/100), DoorDash (81/100).
A step up - brands to learn from: Ulta Beauty (91/100), Skechers (91/100).
Category leader: Atom (97/100).