Mode, Cosmetica & Interieur • Snel in huis
de Bijenkorf (debijenkorf.nl) earns a Brand Analyzer score of 80 out of 100, placing it in the Brand-Ready tier among E-commerce brands, Fashion & Apparel brands. Among 2261 E-commerce brands analyzed, de Bijenkorf ranks in the 91st percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 90/100, Digital Presence 82/100, Visual Identity 97/100, Messaging Clarity 100/100, Trust Foundation 60/100, AI Discoverability 74/100, Brand Authority 72/100.
De Bijenkorf is a Dutch chain of department stores founded in 1870, headquartered in Amsterdam. It positions itself as the most inspiring, surprising, and creative department store in the Netherlands. Owned by Selfridges, it offers fashion, cosmetics, and interior products both in physical stores and online via debijenkorf.nl. The brand emphasizes curated must-haves from new collections and promises fast delivery to its customers.
| Brand Name | de Bijenkorf |
|---|---|
| Domain | debijenkorf.nl |
| Industry | E-commerce, Fashion & Apparel |
| Founded | 1870 |
| Headquarters | Amsterdam |
| Parent Company / Owner | Selfridges |
| Main Competitors | HEMA, Galeries Lafayette, Selfridges, Zalando, Bol.com, Marks & Spencer (92/100) |
Moz Domain Authority 74/100 vs category average 29 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #33,492 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
de Bijenkorf has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "de Bijenkorf is hét meest inspirerende, verrassende en creatieve warenhuis. Voel je alledaags bijzonder met de musthaves uit de nieuwe collectie. Snelle bezorging." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, Facebook, YouTube, GitHub; no detected presence on X (Twitter), LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
de Bijenkorf scores 59/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
de Bijenkorf has a limited AI-visibility profile at 59/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (69/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #33,492 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
de Bijenkorf's main competitors include HEMA, Galeries Lafayette, Selfridges, Zalando, Bol.com. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: de Bijenkorf official site
De Bijenkorf is a chain of department stores in the Netherlands, founded in 1870 and headquartered in Amsterdam. It operates both physical stores and an online platform at debijenkorf.nl. The brand is owned by Selfridges and positions itself as the most inspiring, surprising, and creative department store in the Netherlands, focusing on fashion, cosmetics, and interior categories.
Sources: de Bijenkorf official site
De Bijenkorf offers products across fashion and apparel, cosmetics, and interior categories. It curates must-haves from new collections for customers seeking inspiration in these areas. The brand operates both as a physical department store chain and an e-commerce platform at debijenkorf.nl, with fast delivery available for online purchases.
Sources: de Bijenkorf official site
Popular alternatives to de Bijenkorf include HEMA, Galeries Lafayette, Selfridges, Zalando, Bol.com. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: de Bijenkorf official site
De Bijenkorf operates as a department store chain in the Netherlands, selling fashion, cosmetics, and interior products. It offers curated must-haves from new collections through its physical stores and its e-commerce platform, debijenkorf.nl. The brand also provides fast delivery services for online orders, making its product range accessible to customers across the Netherlands.
Sources: de Bijenkorf official site
de Bijenkorf has moderate AI-search visibility, scoring 59/100 on Brand Analyzer's AI visibility composite (visibility 67, trust 37, recommendation 69). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: de Bijenkorf official site
de Bijenkorf was founded in 1870. de Bijenkorf operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
de Bijenkorf is headquartered in Amsterdam. de Bijenkorf operates in the E-commerce category.
Sources: Wikidata
de Bijenkorf and HEMA are competitors in E-commerce. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: de Bijenkorf official site
De Bijenkorf is known for being the most inspiring, surprising, and creative department store in the Netherlands. It is recognized for offering curated must-haves from new fashion, cosmetics, and interior collections. The store has a long history dating back to 1870 and is a well-established retail landmark in the Netherlands, headquartered in Amsterdam.
Sources: de Bijenkorf official site
de Bijenkorf scores 69/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: de Bijenkorf official site
De Bijenkorf is a long-established retail chain founded in 1870, with over 150 years of operation in the Netherlands. It is owned by Selfridges, a well-known international retail group. Its longevity and ownership by a recognized parent company suggest institutional stability. However, specific trust metrics, customer satisfaction data, or independent assessments are not available in the known facts provided.
Sources: de Bijenkorf official site
De Bijenkorf is popular because it positions itself as the most inspiring, surprising, and creative department store in the Netherlands, attracting fashion, cosmetics, and interior enthusiasts. It offers curated must-haves from new collections and provides fast delivery, making it convenient for shoppers. Its long history since 1870 and strong brand presence in the Netherlands also contribute to its popularity.
Sources: de Bijenkorf official site
De Bijenkorf targets fashion, cosmetics, and interior enthusiasts who are looking for inspiration and quick delivery. Its positioning as the most inspiring and creative department store in the Netherlands suggests it appeals to consumers who value curated, trend-forward products across fashion, beauty, and home décor categories.
Sources: de Bijenkorf official site
de Bijenkorf can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: de Bijenkorf official site
Ranked closest to de Bijenkorf: Cole Haan (80/100), Chrono24 (80/100), Eldorado.gg (80/100), FragranceX (80/100).
A step up - brands to learn from: YesStyle (81/100), VOC AI (81/100).
Category leader: Atom (97/100).