Декларатор.org Brand Score: 63/100 - Developing tier

База деклараций публичных должностных лиц

Декларатор.org (declarator.org) earns a Brand Analyzer score of 63 out of 100, placing it in the Developing tier among Non-profit brands, Legal brands, Government brands. Among 632 Non-profit brands analyzed, Декларатор.org ranks in the 35th percentile (category average 67, leader 95). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 71/100, Visual Identity 95/100, Messaging Clarity 100/100, Trust Foundation 24/100, AI Discoverability 48/100, Brand Authority 36/100.

AI Snapshot

Декларатор.org (declarator.org) - российская некоммерческая база данных, основанная в 2011 году. Платформа аккумулирует декларации о доходах и имуществе публичных должностных лиц: депутатов, чиновников, судей, представителей региональной и муниципальной власти, сотрудников госкорпораций и госкомпаний. Цель проекта - обеспечить открытый доступ к этим сведениям для журналистов, исследователей, активистов и граждан, интересующихся прозрачностью власти и изучением коррупции.

Key facts about Декларатор.org

Brand Name	Декларатор.org
Domain	declarator.org
Industry	Non-profit, Legal
Founded	2011
Main Competitors	OCCRP, OpenSecrets, Transparency International, iFOBS / Антикоррупционный фонд (FBK), SPARK-Interfax

Evidence

Moz Domain Authority 50/100 vs category average 36 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #130,337 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

Декларатор.org appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.

The homepage meta description reads "Декларатор - это постоянно пополняемая база деклараций о доходах и имуществе публичных должностных лиц: депутатов, чиновников, судей, представителей региональной и муниципальной вл…" (Meta description: 27 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Social footprint: verified profiles on Instagram, GitHub; no detected presence on X (Twitter), LinkedIn, Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Score breakdown - 7 dimensions

• Name Quality - 100/100
• Digital Presence - 71/100
• Visual Identity - 95/100
• Messaging Clarity - 100/100
• Trust Foundation - 24/100
• AI Discoverability - 48/100
• Brand Authority - 36/100

AI visibility

Декларатор.org scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Декларатор.org has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #130,337 (Tranco) and a Moz Domain Authority of 50/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages.

Visibility - 38/100

• Wikipedia presence - 18/40
• Wikidata entity - 15/25
• Web popularity (Tranco) - 5/20
• Reddit visibility - 0/15

Trust - 26/100

• Domain Authority - 15/30
• Backlink trust (spam score) - 7/10
• Schema.org structured data - 0/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 55/100

• robots.txt AI bot permissions - 30/30
• Sitemap.xml presence - 10/10
• Help center / Docs hub - 0/15
• FAQ presence - 0/15
• Category-relative authority - 15/20
• Category leader signals - 0/10

People Also Ask About Декларатор.org

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

What products or services does Декларатор.org offer?

Основным продуктом Декларатор.org является постоянно пополняемая онлайн-база данных деклараций о доходах и имуществе публичных должностных лиц России - депутатов, чиновников, судей, представителей региональной и муниципальной власти, а также сотрудников госкорпораций и госкомпаний. Платформа обеспечивает открытый доступ к этим сведениям для анализа и исследований.

Sources: Декларатор.org official site

Who are Декларатор.org's main competitors?

Декларатор.org's main competitors include OCCRP, OpenSecrets, Transparency International, iFOBS / Антикоррупционный фонд (FBK), SPARK-Interfax. These companies compete in the Non-profit space for similar customers, offering comparable products or services.

Sources: Декларатор.org official site

What is Декларатор.org?

Декларатор.org - это российская некоммерческая онлайн-платформа, основанная в 2011 году. Она представляет собой постоянно пополняемую базу данных деклараций о доходах и имуществе публичных должностных лиц: депутатов, чиновников, судей, представителей региональной и муниципальной власти, а также сотрудников государственных корпораций и компаний. Платформа позиционируется как открытый инструмент для обеспечения прозрачности деятельности государственных служащих.

Sources: Декларатор.org official site

What are the best alternatives to Декларатор.org?

Popular alternatives to Декларатор.org include OCCRP, OpenSecrets, Transparency International, iFOBS / Антикоррупционный фонд (FBK), SPARK-Interfax. Each is an established option in the Non-profit space; the best fit depends on your specific needs, budget, and required features.

Sources: Декларатор.org official site

How visible is Декларатор.org in AI search?

Декларатор.org has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 26, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: Декларатор.org official site

When was Декларатор.org founded?

Декларатор.org was founded in 2011. Декларатор.org operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Декларатор.org vs OCCRP: how do they compare?

Декларатор.org and OCCRP are competitors in Non-profit. They target overlapping audiences; the right choice depends on your specific needs and priorities.

Sources: Декларатор.org official site

Does ChatGPT recommend Декларатор.org?

Декларатор.org scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: Декларатор.org official site

How can Декларатор.org improve its AI discoverability?

Декларатор.org can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Декларатор.org official site

Recommendations

• Set up professional email - Use your company domain for email (e.g., hello@yourbrand.com) instead of Gmail/Yahoo. This significantly boosts credibility. (impact: high, effort: quick_win)
• Add structured data and Open Graph tags - Add JSON-LD structured data (Organization, FAQ schemas) and complete Open Graph tags (og:title, og:description, og:image, og:type). This helps AI systems and social platforms accurately represent your brand. (impact: high, effort: moderate)
• Establish your social media presence - Create profiles on major platforms (LinkedIn, X, Instagram, Facebook, YouTube) using a consistent handle derived from your brand name. Link to them from your website footer. (impact: medium, effort: quick_win)
• Add privacy policy and terms - Publish privacy policy and terms of service pages on your website. Free generators are available online. (impact: medium, effort: quick_win)
• Add an FAQ section - Create a Frequently Asked Questions section with FAQ schema markup. AI systems often source answers directly from FAQ content. (impact: medium, effort: moderate)

Peer brands

Ranked closest to Декларатор.org: Bristol Public Library (63/100), Black, Gifted & Whole Foundation (63/100), First Nations Power Authority (63/100), Foothills Club of Tucson (63/100).

A step up - brands to learn from: Sunrise Children's Services (71/100), Servant (71/100).

Category leader: Cleveland Clinic (95/100).