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Deliveroo (deliveroo.co.uk) scores 89 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Food & Beverage brands, E-commerce brands, Technology brands, in the 99th percentile of 9928 Food & Beverage brands.
Deliveroo is a UK-based food delivery company founded in 2013 and headquartered in London, led by CEO Will Shu. The platform connects consumers with local restaurants, supermarkets, and shops, delivering food, groceries, pharmacy items, and gifts, often within 30 minutes. Available via app or website, Deliveroo operates in the food and beverage, e-commerce, and technology sectors, serving urban consumers as well as partnering restaurants and delivery riders.
| Brand Name | Deliveroo |
|---|---|
| Domain | deliveroo.co.uk |
| Industry | Food & Beverage, E-commerce |
| Founded | 2013 |
| Headquarters | London |
| CEO | Will Shu |
| Main Competitors | Uber Eats (82/100), Just Eat (84/100), DoorDash (81/100), Grubhub (81/100), Getir (77/100), Gorillas (72/100) |
Moz Domain Authority 67/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #20,487 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Deliveroo has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "From food to flowers, gifts to groceries, we bring the best of your neighbourhood to your door. All in as little as 30 minutes. Download our app or order online." (Meta description: 30 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Deliveroo?", Claude could identify the brand as of September 2026. Deliveroo is a UK-based online food delivery company that connects customers with restaurants for takeaway delivery, using a network of riders for logistics. It also offers Deliveroo Editions (delivery-only kitchens) and grocery delivery in some markets. Best known for On-demand restaurant food delivery via app in the UK and other international markets.
When asked "Best brands similar to Deliveroo?", Claude would recommend Deliveroo as of September 2026. It's one of the major food delivery platforms, especially prominent in the UK, so it fits naturally alongside brands like Uber Eats and Just Eat.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Deliveroo's main competitors in Food & Beverage: Uber Eats (82/100), Just Eat (84/100), DoorDash (81/100), Grubhub (81/100), Getir (77/100).
Sources: Brand Analyzer scan
Deliveroo offers delivery services for food from restaurants, groceries from supermarkets, pharmacy items, and gifts, connecting customers with local businesses through its app and website.
Sources: Deliveroo official site
Deliveroo is a food delivery company founded in 2013 and headquartered in London, led by CEO Will Shu. It operates an on-demand delivery platform connecting consumers with local restaurants, supermarkets, and shops.
Sources: Deliveroo official site
Deliveroo has moderate AI-search visibility, scoring 66/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 48, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Deliveroo official site
Deliveroo was founded in 2013. Deliveroo operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Deliveroo is headquartered in London. Deliveroo operates in the Food & Beverage category.
Sources: Wikidata
Deliveroo delivers food, groceries, pharmacy items, and gifts from local restaurants, supermarkets, and shops to customers' doors, often within 30 minutes, via its app or website.
Sources: Deliveroo official site
Deliveroo scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Deliveroo official site
Deliveroo is known for fast, on-demand delivery of food and other everyday essentials from local restaurants and shops, with delivery times as quick as 30 minutes.
Sources: Deliveroo official site
Deliveroo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Deliveroo official site
Deliveroo is used by urban consumers seeking fast, convenient delivery of food, groceries, and other everyday essentials, as well as restaurants and delivery riders who partner with the platform.
Sources: Deliveroo official site
Deliveroo's popularity stems from its convenience and speed, offering delivery of food, groceries, and other essentials from local businesses in as little as 30 minutes through an accessible app and website.
Sources: Deliveroo official site
Deliveroo scores 66/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Deliveroo has a moderate AI-visibility profile at 66/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (48/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #20,487 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Deliveroo from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Deliveroo: Decanter (89/100), DAVIDsTEA (89/100), Deliveroo (89/100), evian (89/100).
A step up - brands to learn from: Vivino (91/100), Thrillist (91/100).
Category leader: Target (97/100).
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