Food. We Get It.
Deliveroo (deliveroo.it) scores 89 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Food & Beverage brands, E-commerce brands, Technology brands, in the 99th percentile of 8734 Food & Beverage brands.
Deliveroo is a food delivery company founded in 2013 and headquartered in London, led by CEO Will Shu. It operates an app and website that connect customers with local restaurants and shops, delivering takeaway food and groceries to customers' doors with real-time order tracking. Deliveroo targets urban consumers seeking convenient, on-demand delivery, and positions itself as a platform for accessing top-rated local food and retail partners.
| Brand Name | Deliveroo |
|---|---|
| Domain | deliveroo.it |
| Industry | Food & Beverage, E-commerce |
| Founded | 2013 |
| Headquarters | London |
| CEO | Will Shu |
| Main Competitors | Uber Eats (82/100), Just Eat, Glovo (86/100), DoorDash (81/100), Wolt (84/100) |
Moz Domain Authority 50/100 vs category average 43 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Deliveroo has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "We deliver your takeouts or essential groceries from the best-rated local partners straight to your door. Download our app or order online. Food. We Get It." (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Deliveroo?", Claude could identify the brand as of September 2026. Deliveroo is a British online food delivery company founded in 2013 that connects consumers with restaurants for meal delivery, operating in the UK and several other countries including Italy via deliveroo.it. It uses a network of riders and a rider-facing app alongside a custome Best known for On-demand restaurant food delivery via app, connecting riders, restaurants and customers.
When asked "Best brands similar to Deliveroo?", Claude would recommend Deliveroo as of September 2026. It's a major, well-known player in the food delivery space, comparable to Uber Eats and Just Eat, so it's a natural mention when discussing similar brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Deliveroo's main competitors in Food & Beverage: Uber Eats (82/100), Glovo (86/100), DoorDash (81/100), Wolt (84/100).
Sources: Brand Analyzer scan
Deliveroo offers delivery of takeaway food from local restaurants and delivery of groceries and essentials from local shops. Orders can be placed through the Deliveroo app or website, with real-time tracking of delivery status available to customers.
Sources: Deliveroo official site
Deliveroo is a food delivery company that operates an online platform and mobile app connecting customers with local restaurants and shops for delivery of takeaway food and groceries. Founded in 2013 and headquartered in London, it is led by CEO Will Shu. The company operates in multiple countries, including Italy through deliveroo.it, allowing users to order meals and essentials for delivery to their homes or workplaces.
Sources: Deliveroo official site
Deliveroo has moderate AI-search visibility, scoring 56/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 40, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Deliveroo official site
Deliveroo was founded in 2013. Deliveroo operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Deliveroo is headquartered in London. Deliveroo operates in the Food & Beverage category.
Sources: Wikidata
Deliveroo delivers takeaway food and groceries from local restaurants and shops to customers' doors. Customers place orders through the Deliveroo app or website, selecting from a range of partner restaurants and stores in their area. The platform provides real-time tracking of orders, connecting riders, restaurants, and customers to facilitate fast and reliable delivery of meals and essential goods.
Sources: Deliveroo official site
Deliveroo scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Deliveroo official site
Deliveroo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Deliveroo official site
Deliveroo is known for its on-demand food delivery service that partners with local restaurants and shops to deliver takeaway meals and groceries. It is recognized for its app-based ordering system, real-time order tracking, and network of delivery riders operating in urban areas across multiple countries.
Sources: Deliveroo official site
Deliveroo is used by urban consumers who want convenient, on-demand delivery of restaurant meals, takeaway food, and everyday groceries directly to their homes or workplaces.
Sources: Deliveroo official site
Deliveroo scores 56/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Deliveroo has a limited AI-visibility profile at 56/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (40/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 50/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Deliveroo from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Deliveroo: Deliveroo (89/100), Decanter (89/100), evian (89/100), Factor (89/100).
A step up - brands to learn from: Vivino (91/100), Thrillist (91/100).
Category leader: Target (97/100).
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