Deporvillage Brand Score: 73/100 - Brand-Ready tier

Tienda Online de Deportes

Deporvillage (deporvillage.com) earns a Brand Analyzer score of 73 out of 100, placing it in the Brand-Ready tier among E-commerce brands, Sports & Fitness brands. Among 2261 E-commerce brands analyzed, Deporvillage ranks in the 74th percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 85/100, Digital Presence 82/100, Visual Identity 93/100, Messaging Clarity 95/100, Trust Foundation 60/100, AI Discoverability 68/100, Brand Authority 51/100.

AI Snapshot

Deporvillage is a Spanish online sports retailer operating at deporvillage.com. It offers sports equipment, footwear, and technical gear across multiple categories, sourcing products from more than 500 brands. The store targets sports enthusiasts, athletes, and fitness-oriented individuals seeking high-quality gear. Deporvillage positions itself as a leading online destination for premium sports apparel and equipment, and provides free shipping on orders.

Key facts about Deporvillage
Brand NameDeporvillage
Domaindeporvillage.com
IndustryE-commerce, Sports & Fitness
Main CompetitorsDecathlon (76/100), Wiggle, Chain Reaction Cycles, Intersport, ProBikeKit, Tradeinn

Evidence

Moz Domain Authority 57/100 vs category average 29 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #15,851 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Tu tienda de deportes con las últimas novedades en equipación, calzado y material técnico. Descubre nuestra tienda online deportes con más de 500 marcas y envío gratis." (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Social footprint: verified profiles on Instagram, YouTube, LinkedIn, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Score breakdown - 7 dimensions

AI visibility

Deporvillage scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Deporvillage has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (61/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #15,851 (Tranco), a Moz Domain Authority of 57/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages.

Visibility - 10/100

Trust - 61/100

Recommendation likelihood - 47/100

People Also Ask About Deporvillage

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Deporvillage's main competitors?

Deporvillage's main competitors include Decathlon (76/100), Wiggle, Chain Reaction Cycles, Intersport, ProBikeKit. These companies compete in the E-commerce space for similar customers, offering comparable products or services.

Sources: Deporvillage official site

Deporvillage vs Decathlon: how do they compare?

Deporvillage and Decathlon are competitors in E-commerce. Brand Analyzer scores Deporvillage at 73/100 and Decathlon at 76/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.

Sources: Deporvillage official site

What are the best alternatives to Deporvillage?

Popular alternatives to Deporvillage include Decathlon (76/100), Wiggle, Chain Reaction Cycles, Intersport, ProBikeKit. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.

Sources: Deporvillage official site

What products or services does Deporvillage offer?

Deporvillage offers a wide range of sports-related products including sports equipment, footwear, and technical gear. These products span multiple sporting disciplines and are sourced from more than 500 brands. The store focuses on providing the latest innovations in sportswear and equipment, catering to athletes and fitness enthusiasts across various categories within the sports and fitness space.

Sources: Deporvillage official site

What is Deporvillage?

Deporvillage is a leading online sports retailer operating through its website deporvillage.com. It functions as a comprehensive e-commerce store focused on sports and fitness, offering products from over 500 brands. The platform caters to athletes and sports enthusiasts looking for premium equipment, footwear, and technical gear across a wide range of sporting categories.

Sources: Deporvillage official site

What does Deporvillage do?

Deporvillage operates an online sports store that sells sports equipment, footwear, and technical gear. It aggregates products from more than 500 brands, providing customers with a broad selection of the latest sporting goods. The retailer also offers free shipping, making it a convenient destination for athletes and fitness individuals seeking quality sports products delivered directly to their door.

Sources: Deporvillage official site

Does ChatGPT recommend Deporvillage?

Deporvillage scores 47/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Deporvillage official site

How can Deporvillage improve its AI discoverability?

Deporvillage can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Deporvillage official site

What is Deporvillage known for?

Deporvillage is known for being a comprehensive online sports retailer with a wide catalog sourced from over 500 brands. It is recognized for offering the latest sports equipment, footwear, and technical gear, as well as providing free shipping on orders. Its positioning as a leading online retailer for premium sports equipment and apparel distinguishes it within the e-commerce sports and fitness category.

Sources: Deporvillage official site

Who uses Deporvillage?

Deporvillage is used by sports enthusiasts, athletes, and fitness-oriented individuals who are seeking high-quality sports gear. Its customer base includes people who value access to a large selection of products from over 500 brands and appreciate the convenience of online shopping with free shipping. The platform serves anyone from casual fitness participants to more dedicated athletes looking for premium technical sports equipment.

Sources: Deporvillage official site

Recommendations

Peer brands

Ranked closest to Deporvillage: Defense Soap (73/100), Debenhams (73/100), Detmir (73/100), DevIT Software (73/100).

A step up - brands to learn from: YesStyle (81/100), VOC AI (81/100).

Category leader: Atom (97/100).