Deporvillage Brand Score: 70/100 - Developing tier

Sports shop with over 500 brands

Deporvillage (deporvillage.net) earns a Brand Analyzer score of 70 out of 100, placing it in the Developing tier among E-commerce brands, Sports & Fitness brands. Among 2261 E-commerce brands analyzed, Deporvillage ranks in the 61st percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 85/100, Digital Presence 74/100, Visual Identity 93/100, Messaging Clarity 95/100, Trust Foundation 62/100, AI Discoverability 68/100, Brand Authority 39/100.

AI Snapshot

Deporvillage is an online sports retailer operating at deporvillage.net. The platform offers products from over 500 brands across key sporting categories including cycling, running, swimming, and trail running. It positions itself as a premier destination for sports enthusiasts seeking the latest trends in gear and equipment. The store features free shipping as part of its value proposition, catering to a broad audience of active sports participants.

Key facts about Deporvillage
Brand NameDeporvillage
Domaindeporvillage.net
IndustryE-commerce, Sports & Fitness
Main CompetitorsDecathlon (76/100), Wiggle, Chain Reaction Cycles, SportsDirect, Bike24, Alltricks

Evidence

Moz Domain Authority 34/100 vs category average 29 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #116,374 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Over 500 brands to enjoy your favorite sports with the latest trends in cycling, running, swimming, and many more. Free shipping!" (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Social footprint: verified profiles on Facebook, Instagram, YouTube, LinkedIn, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Score breakdown - 7 dimensions

AI visibility

Deporvillage scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Deporvillage has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (54/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #116,374 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 34/100.

Visibility - 5/100

Trust - 54/100

Recommendation likelihood - 42/100

People Also Ask About Deporvillage

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Deporvillage's main competitors?

Deporvillage's main competitors include Decathlon (76/100), Wiggle, Chain Reaction Cycles, SportsDirect, Bike24. These companies compete in the E-commerce space for similar customers, offering comparable products or services.

Sources: Deporvillage official site

Deporvillage vs Decathlon: how do they compare?

Deporvillage and Decathlon are competitors in E-commerce. Brand Analyzer scores Deporvillage at 70/100 and Decathlon at 76/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.

Sources: Deporvillage official site

What are the best alternatives to Deporvillage?

Popular alternatives to Deporvillage include Decathlon (76/100), Wiggle, Chain Reaction Cycles, SportsDirect, Bike24. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.

Sources: Deporvillage official site

What is Deporvillage?

Deporvillage is an online sports retail shop operating through deporvillage.net. It is categorized under e-commerce and sports and fitness, and positions itself as a premier online destination for sports enthusiasts. The platform aggregates products from over 500 brands, focusing on popular sporting disciplines including cycling, running, swimming, and trail running, offering shoppers access to the latest trends in sports gear and equipment.

Sources: Deporvillage official site

What products or services does Deporvillage offer?

Deporvillage offers sports products across multiple categories including cycling, running, swimming, and trail running, among others. The platform sources its inventory from over 500 brands, providing a broad range of gear and equipment aligned with the latest trends in each sport. The specific types of products - such as apparel, footwear, or equipment - are not detailed in the available information, but the focus is on multi-sport coverage.

Sources: Deporvillage official site

What does Deporvillage do?

Deporvillage operates as an online retailer that sells sports products across categories such as cycling, running, swimming, and trail running. It curates offerings from over 500 brands, providing sports enthusiasts with access to the latest trends in gear and equipment. The platform also offers free shipping as part of its service to customers, making it a convenient one-stop shop for multi-sport product needs.

Sources: Deporvillage official site

Does ChatGPT recommend Deporvillage?

Deporvillage scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Deporvillage official site

How can Deporvillage improve its AI discoverability?

Deporvillage can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Deporvillage official site

What is Deporvillage known for?

Deporvillage is known for offering a wide selection of sports products from over 500 brands, with a particular focus on cycling, running, swimming, and trail running. The platform is recognized for featuring the latest trends in sports gear and for providing free shipping. Its broad brand catalog and multi-sport category coverage are among its defining characteristics as an online sports retailer.

Sources: Deporvillage official site

Who uses Deporvillage?

Deporvillage targets sports enthusiasts who are active in disciplines such as cycling, running, swimming, and trail running. Its audience consists of individuals who seek products from a wide range of top sports brands and are interested in the latest trends in sports gear. The platform is designed for engaged, activity-focused consumers who shop online for their sporting equipment and apparel needs.

Sources: Deporvillage official site

Recommendations

Peer brands

Ranked closest to Deporvillage: Deporvillage (70/100), Depict AI (70/100), Design Info (70/100), Dexypaws (70/100).

A step up - brands to learn from: ZyG (71/100), Yammak (71/100).

Category leader: Atom (97/100).