Advance Your Tech Career
Dice (dice.com) earns a Brand Analyzer score of 81 out of 100, placing it in the Strong Brand tier among SaaS brands, Technology brands. Among 12358 SaaS brands analyzed, Dice ranks in the 95th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 82/100, Visual Identity 90/100, Messaging Clarity 95/100, Trust Foundation 70/100, AI Discoverability 58/100, Brand Authority 77/100.
Dice (dice.com) is a technology-focused job search platform founded in 1992, headquartered in Stockholm, and owned by Electronic Arts. It hosts over 70,000 tech job openings and connects technology professionals with employers. The platform emphasizes AI-related roles and provides tools for personalized job matching. Its mission is to empower tech professionals to find jobs that align with their skills, experience, and career goals.
| Brand Name | Dice |
|---|---|
| Domain | dice.com |
| Industry | SaaS, Technology |
| Founded | 1992 |
| Headquarters | Stockholm |
| Parent Company / Owner | Electronic Arts |
| Main Competitors | LinkedIn (84/100), Indeed (89/100), Glassdoor (93/100), Stack Overflow Jobs (93/100), Hired, Ladders |
Moz Domain Authority 75/100 vs category average 28 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #17,123 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Dice has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Search 70,000+ job openings from tech" (Meta description: 6 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, Facebook, YouTube, GitHub; no detected presence on X (Twitter), Instagram - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Dice scores 69/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Dice has a moderate AI-visibility profile at 69/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (61/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #17,123 (Tranco).
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Dice's main competitors include LinkedIn (84/100), Indeed, Glassdoor, Stack Overflow Jobs (93/100), Hired. These companies compete in the SaaS space for similar customers, offering comparable products or services.
Sources: Dice official site
Dice and Stack Overflow Jobs are competitors in SaaS. Brand Analyzer scores Dice at 81/100 and Stack Overflow Jobs at 93/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Dice official site
Popular alternatives to Dice include LinkedIn (84/100), Indeed, Glassdoor, Stack Overflow Jobs (93/100), Hired. Each is an established option in the SaaS space; the best fit depends on your specific needs, budget, and required features.
Sources: Dice official site
Dice offers a job search platform that enables technology professionals to search and filter through more than 70,000 tech job openings. Its services include personalized job matching based on individual skills, experience, and career goals, as well as tools designed to give users a competitive edge in finding roles, particularly those requiring AI expertise. The platform connects job seekers directly with top tech employers.
Sources: Dice official site
Dice has moderate AI-search visibility, scoring 69/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 61, recommendation 67). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Dice official site
Dice was founded in 1992. Dice operates in the SaaS category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Dice is headquartered in Stockholm. Dice operates in the SaaS category.
Sources: Wikidata
Dice provides tools that allow technology professionals to search and filter through more than 70,000 tech job openings. It connects job seekers with top tech employers and offers personalized job matching based on users' skills, experience, and career goals. The platform places particular emphasis on roles requiring AI expertise, aiming to give users a competitive edge in their job search.
Sources: Dice official site
Dice is a technology-focused job search platform founded in 1992, headquartered in Stockholm, and owned by Electronic Arts. Operating at dice.com, it is positioned as a leading platform for tech job search, with a particular emphasis on AI skills and personalized job matching. It serves as a dedicated marketplace connecting technology professionals with employers who are hiring in the tech sector.
Sources: Dice official site
Dice scores 67/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Dice official site
Dice is known for being a leading job search platform specifically focused on the technology sector. It is recognized for hosting over 70,000 tech job openings and for its emphasis on AI-related roles. The platform is also known for its personalized job matching tools and its mission to empower tech professionals to find jobs that align with their skills and career goals.
Sources: Dice official site
Dice can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Dice official site
Dice is used by technology professionals who are seeking jobs in the technology sector. Its target audience specifically includes individuals with AI expertise who are looking for roles that match their skills, experience, and career goals. The platform is also used by tech employers and companies looking to connect with qualified technology candidates.
Sources: Dice official site
Dice is owned by or part of Electronic Arts. Dice operates in the SaaS category.
Sources: Wikidata
Dice is popular among technology professionals because it is a dedicated platform focused exclusively on the tech sector, offering access to over 70,000 job openings. Its tools for filtering and matching jobs to users' skills and experience, combined with a particular focus on AI-required roles, help tech professionals find relevant opportunities efficiently. This specialization differentiates it from general job boards.
Sources: Dice official site
Ranked closest to Dice: draw.io (81/100), DefensX (81/100), Digistorm (81/100), Digital Realty (81/100).
A step up - brands to learn from: Workday (91/100), Usercentrics (91/100).
Category leader: Accenture (97/100).