Discord Brand Score: 95/100 — Iconic tier

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Discord (discord.gg) earns a Brand Analyzer score of 95 out of 100, placing it in the Iconic tier among Technology brands, Media & Entertainment brands. Among 9375 Technology brands analyzed, Discord ranks in the 100th percentile (category average 68, leader 97). The score combines seven dimensions — name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority — into a single objective benchmark. Dimension scores: Name Quality 95/100, Digital Presence 100/100, Visual Identity 96/100, Messaging Clarity 95/100, Trust Foundation 75/100, AI Discoverability 94/100, Brand Authority 93/100.

Score breakdown — 7 dimensions

• Name Quality — 95/100
• Digital Presence — 100/100
• Visual Identity — 96/100
• Messaging Clarity — 95/100
• Trust Foundation — 75/100
• AI Discoverability — 94/100
• Brand Authority — 93/100

AI visibility

Discord scores 77/100 for AI visibility — how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Visibility — 83/100

• Wikipedia presence — 40/40
• Wikidata entity — 23/25
• Web popularity (Tranco) — 20/20
• Reddit visibility — 0/15

Trust — 60/100

• Domain Authority — 30/30
• Backlink trust (spam score) — 0/10
• Schema.org structured data — 17/25
• Knowledge graph anchors (sameAs) — 9/15
• llms.txt convention — 0/10
• Reddit sentiment (heuristic) — 4/10

Recommendation likelihood — 88/100

• robots.txt AI bot permissions — 30/30
• Sitemap.xml presence — 10/10
• Help center / Docs hub — 15/15
• FAQ presence — 3/15
• Category-relative authority — 20/20
• Category leader signals — 10/10

Recommendations

• Set up professional email — Use your company domain for email (e.g., hello@yourbrand.com) instead of Gmail/Yahoo. This significantly boosts credibility. (impact: high, effort: quick_win)

Peer brands: Accenture (97/100), Atom (97/100), Docker (97/100), HP (97/100), Logitech (97/100).