بزرگترین سایت نیازمندی های رایگان در ایران
Divar (divar.ir) earns a Brand Analyzer score of 76 out of 100, placing it in the Brand-Ready tier among E-commerce brands, Other brands. Among 2261 E-commerce brands analyzed, Divar ranks in the 84th percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 82/100, Visual Identity 94/100, Messaging Clarity 95/100, Trust Foundation 70/100, AI Discoverability 80/100, Brand Authority 40/100.
Divar (divar.ir) is an Iranian online classifieds platform that serves as the primary free marketplace for buying and selling new and used goods. It covers categories including real estate, automobiles, employment, household items, and services. The platform is accessible via a web application without requiring a download, positioning itself as the largest and most comprehensive free online classifieds reference in Iran.
| Brand Name | Divar |
|---|---|
| Domain | divar.ir |
| Industry | E-commerce, Other |
| Main Competitors | Sheypoor, Torob, Basalam, Digikala (78/100), IranKhodro Online |
Moz Domain Authority 35/100 vs category average 29 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #22,889 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Divar appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "دیوار مرجع اصلی نیازمندی های رایگان و خرید و فروش کالای نو و دست دوم. نیازمندی های املاک، خودرو، استخدام، لوازم خانه، خدمات و سایر بخش های مورد نظر شما" (Meta description: 30 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, LinkedIn, YouTube, GitHub; no detected presence on X (Twitter), Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Divar scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Divar has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (41/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #22,889 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 35/100 and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Divar offers a free online classifieds service covering several major categories: real estate (property listings), automobiles (vehicle sales), employment (job postings), household items (furniture and appliances), and general services. The platform itself is delivered as a web application accessible directly through a browser without requiring users to download a separate application.
Sources: Divar official site
Divar's main competitors include Sheypoor, Torob, Basalam, Digikala (78/100), IranKhodro Online. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Divar official site
Divar and Digikala are competitors in E-commerce. Brand Analyzer scores Divar at 76/100 and Digikala at 78/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Divar official site
Divar (divar.ir) is an Iranian online classifieds platform described as the primary reference for free classified advertisements and the buying and selling of new and used goods in Iran. It operates as a web application accessible without downloading, covering a broad range of categories including real estate, automobiles, employment, household items, and various services.
Sources: Divar official site
Popular alternatives to Divar include Sheypoor, Torob, Basalam, Digikala (78/100), IranKhodro Online. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Divar official site
Divar provides a free online platform where users can post and browse classified advertisements across multiple categories. These include real estate listings, automobile sales, job postings, household goods, and general services. The platform enables both buyers and sellers to connect without charge, functioning as a comprehensive marketplace and classifieds directory for Iranian users.
Sources: Divar official site
Divar has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 41, trust 51, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Divar official site
Divar is known for being the largest and most prominent free online classifieds platform in Iran. It is recognized as the main reference point for Iranians seeking to buy or sell new and used items, find real estate, search for employment, or advertise services. Its free-to-use model and wide category coverage are central to its reputation.
Sources: Divar official site
Divar scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Divar official site
Divar is used by Iranian users who wish to buy or sell new or used goods, find or list real estate, purchase or sell automobiles, search for or post employment opportunities, and seek or advertise various services. The platform targets the general Iranian population looking for a free and accessible marketplace for everyday transactions across these categories.
Sources: Divar official site
Divar is popular because it serves as Iran's primary free classifieds platform, offering no-cost listings across a wide range of high-demand categories such as real estate, automobiles, employment, and household goods. Its accessibility as a web application that requires no download lowers the barrier to use, making it convenient for a broad base of Iranian users seeking to buy, sell, or advertise.
Sources: Divar official site
Divar can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Divar official site
Ranked closest to Divar: Disturbia (76/100), Disco (76/100), DoneDeal (76/100), DSW (76/100).
A step up - brands to learn from: YesStyle (81/100), VOC AI (81/100).
Category leader: Atom (97/100).