Trusted In-Game Items Marketplace
DMarket (dmarket.com) earns a Brand Analyzer score of 77 out of 100, placing it in the Brand-Ready tier among E-commerce brands, Technology brands. Among 2261 E-commerce brands analyzed, DMarket ranks in the 85th percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 95/100, Digital Presence 76/100, Visual Identity 92/100, Messaging Clarity 95/100, Trust Foundation 79/100, AI Discoverability 79/100, Brand Authority 48/100.
DMarket is a blockchain-based marketplace for trading virtual in-game items, founded in 2017 and headquartered in Santa Monica. It supports popular titles including CS2, TF2, Dota 2, and Rust. The platform offers over 1.3 million skins, fees as low as 2%, and prices up to 50% below Steam market rates. DMarket positions itself as a trusted, cross-game trading environment emphasizing safe transactions and an extensive inventory of virtual assets.
| Brand Name | DMarket |
|---|---|
| Domain | dmarket.com |
| Industry | E-commerce, Technology |
| Founded | 2017 |
| Headquarters | Santa Monica |
| Main Competitors | Skinport, CS.Money (75/100), BitSkins, SkinBaron, Buff163, Steam Community Market (83/100) |
Moz Domain Authority 54/100 vs category average 29 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Trade in-game items on DMarket. Trusted marketplace for CS2, TF2, Dota 2, and Rust items. Safe transactions, extensive inventory." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions ChatGPT-User, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on YouTube, LinkedIn, GitHub; no detected presence on Facebook, Instagram, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
DMarket scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
DMarket has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (76/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 54/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
DMarket offers a virtual item trading marketplace service, primarily focused on in-game skins and virtual assets for games such as CS2, TF2, Dota 2, and Rust. Key service features include a catalog of over 1.3 million skins, safe transaction processing, fees as low as 2%, and prices up to 50% below Steam market rates. The platform operates on a blockchain-based infrastructure designed to support cross-game virtual asset trading.
Sources: DMarket official site
DMarket's main competitors include Skinport, CS.Money (75/100), BitSkins, SkinBaron, Buff163. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: DMarket official site
DMarket and Steam Community Market are competitors in E-commerce. Brand Analyzer scores DMarket at 77/100 and Steam Community Market at 83/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: DMarket official site
DMarket is a blockchain-based, cross-game marketplace for trading virtual in-game items, founded in 2017 and headquartered in Santa Monica. It operates as a trusted platform where users can buy and sell skins and other virtual assets from popular multiplayer games including CS2, TF2, Dota 2, and Rust. The platform is built on blockchain technology and positions itself as a leading marketplace for in-game skin and virtual item trading.
Sources: DMarket official site
DMarket enables gamers and traders to buy and sell virtual in-game items - primarily skins - for games such as CS2, TF2, Dota 2, and Rust. The platform facilitates safe transactions with fees as low as 2%, offering an inventory of over 1.3 million skins at prices up to 50% below Steam market prices. It leverages blockchain technology to power a cross-game trading universe for virtual assets.
Sources: DMarket official site
Popular alternatives to DMarket include Skinport, CS.Money (75/100), BitSkins, SkinBaron, Buff163. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: DMarket official site
DMarket has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 29, recommendation 76). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: DMarket official site
DMarket was founded in 2017. DMarket operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
DMarket is headquartered in Santa Monica. DMarket operates in the E-commerce category.
Sources: Wikidata
DMarket is known for being a blockchain-based marketplace for trading in-game skins and virtual items. It is particularly recognized for its large inventory of over 1.3 million skins spanning games like CS2, TF2, Dota 2, and Rust, its competitive fees starting as low as 2%, and offering prices up to 50% lower than the Steam marketplace. It also distinguishes itself through its focus on safe and trusted transactions.
Sources: DMarket official site
DMarket scores 76/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: DMarket official site
DMarket is used by gamers and virtual item traders who play popular multiplayer games including CS2, TF2, Dota 2, and Rust. Its user base includes both casual gamers looking to buy or sell skins at competitive prices and more active traders seeking to profit from price differences in the virtual item market. The platform's low fees and large inventory make it relevant to both buyers seeking value and sellers seeking liquidity.
Sources: DMarket official site
According to DMarket's own positioning, the platform emphasizes safe transactions and describes itself as a trusted marketplace for trading virtual items across CS2, TF2, Dota 2, and Rust. The platform is built on blockchain technology, which is intended to provide transparency and security in trading virtual assets. DMarket markets itself explicitly on the basis of trust and transaction safety, though independent third-party verification of these claims is not provided in the available facts.
Sources: DMarket official site
DMarket is popular among gamers and traders due to its extensive inventory of over 1.3 million skins, competitive pricing up to 50% below Steam market rates, and low transaction fees starting at 2%. Its support for multiple major titles - including CS2, TF2, Dota 2, and Rust - broadens its appeal across gaming communities. The platform's emphasis on safe transactions and its blockchain-based infrastructure also contribute to its appeal as a reliable trading destination.
Sources: DMarket official site
DMarket can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: DMarket official site
Ranked closest to DMarket: Digitec (77/100), Dermstore (77/100), Do My Own (77/100), DOTmed.com (77/100).
A step up - brands to learn from: YesStyle (81/100), VOC AI (81/100).
Category leader: Atom (97/100).