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doda (doda.jp) earns a Brand Analyzer score of 65 out of 100, placing it in the Developing tier among Other brands, Marketing & Advertising brands. Among 3881 Other brands analyzed, doda ranks in the 45th percentile (category average 67, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 41/100, Visual Identity 90/100, Messaging Clarity 68/100, Trust Foundation 53/100, AI Discoverability 76/100, Brand Authority 57/100.
doda is a Japanese career-change and job-search website operated as a fully free service supporting job seekers throughout the transition process. It offers career counseling, job listings and search, application support, company scouting, and interview preparation. doda features listings from major and reputable companies, including roles with full two-day weekends and positions open to inexperienced candidates. It targets working professionals considering a job change, those seeking career advancement, and individuals looking to enter new fields, positioning itself as one of the largest job-change support services in Japan.
| Brand Name | doda |
|---|---|
| Domain | doda.jp |
| Industry | Other, Marketing & Advertising |
| Main Competitors | Recruit Agent, Mynavi Agent, Rikunabi NEXT, en転職, type転職エージェント, JAC Recruitment, Indeed Japan |
Moz Domain Authority 59/100 vs category average 28 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #14,762 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
doda appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "dodaは業界最大級の支援実績で、転職相談、求人紹介・検索・応募、企業からのスカウト、面接対策のお手伝いまで転職を全面的にサポートする完全無料の転職サイト。大手・優良企業、完全週休二日、未経験者歓迎など求人多数。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Nginx.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
doda scores 56/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
doda has a limited AI-visibility profile at 56/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (69/100) and its weakest is visibility (43/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #14,762 (Tranco) and a Moz Domain Authority of 59/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify doda from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is doda?", Claude could identify the brand as of August 2026. doda is one of Japan's largest career change and job search platforms, operated by Persol Career (formerly Intelligence Ltd.), offering job listings, career counseling, and recruitment agent services for professionals looking to switch jobs. Best known for Being one of Japan's top job-change and career agent services, alongside rivals like Recruit Agent and Mynavi.
When asked "Best brands similar to doda?", Claude would recommend doda as of August 2026. It's a major, well-established name in Japan's job transition market and would naturally come up alongside other leading Japanese career platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
doda's main competitors include Recruit Agent, Mynavi Agent, Rikunabi NEXT, en転職, type転職エージェント. These companies compete in the Other space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
doda offers career change consultation, job search and listing browsing, direct job applications, scouting services where companies reach out to registered users, and interview preparation support. These services span job openings from major and reputable companies, including positions with full two-day weekends and roles open to candidates without prior industry experience, all provided free of charge.
Sources: doda official site
Popular alternatives to doda include Recruit Agent, Mynavi Agent, Rikunabi NEXT, en転職, type転職エージェント. Each is an established option in the Other space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
doda is a Japanese job-change and career support website that operates as a completely free service for job seekers. It combines job search and application functionality with career counseling, company-initiated scouting, and interview preparation support, aiming to guide users through the entire job-change process from initial consultation to final placement.
Sources: doda official site
doda has moderate AI-search visibility, scoring 56/100 on Brand Analyzer's AI visibility composite (visibility 43, trust 65, recommendation 69). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: doda official site
doda supports job seekers throughout the career-change process by offering career consultations, job search and listing browsing, direct applications to companies, scouting from employers, and interview preparation assistance. It aggregates job postings from major and reputable companies, including positions with full two-day weekends and roles open to candidates without prior experience in the field, all provided at no cost to the job seeker.
Sources: doda official site
doda and Recruit Agent are competitors in Other. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
doda scores 69/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: doda official site
doda can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: doda official site
doda is used by working professionals in Japan who are considering changing jobs, individuals seeking career advancement or a shift in career path, and people looking to transition into new industries or roles despite lacking prior experience in that field.
Sources: doda official site
doda is known for being one of the largest job-change support services in Japan, offering an extensive database of job listings from major and well-regarded companies. It is recognized for its comprehensive, end-to-end free support model that covers everything from career consultation and job search to company scouting and interview coaching.
Sources: doda official site
doda's popularity stems from its industry-leading scale of job-change support and its comprehensive, completely free service model that covers every stage of the job search, from career consultation to interview preparation. Its extensive listings from major and reputable companies, including roles suited to inexperienced candidates and positions with favorable working conditions like full two-day weekends, make it attractive to a wide range of job seekers, from first-time career changers to those seeking advancement.
Sources: doda official site
Ranked closest to doda: DM Lyons Consulting (65/100), DesiPapa (65/100), Système Eagle Digi Eye inc. (65/100), ECRB (65/100).
A step up - brands to learn from: Yammak (71/100), WWIN (71/100).
Category leader: Accenture (97/100).