Discover Your Chance to Win
New York Lottery (ny.gov) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Media & Entertainment brands, in the 26th percentile of 3936 Government brands.
New York Lottery is the official state-run lottery of New York, established in 1967 and headquartered in Schenectady. It offers a variety of draw games, scratch-off tickets, and jackpot games to adult residents and visitors in New York State. Proceeds from ticket sales generate revenue that supports public education programs in the state. The organization positions itself as a trustworthy, official source for winning numbers, promotions, and jackpot updates, while promoting responsible play.
| Brand Name | New York Lottery |
|---|---|
| Domain | ny.gov |
| Industry | Government, Media & Entertainment |
| Founded | 1967 |
| Headquarters | Schenectady |
| Parent Company / Owner | New York State Government |
| Main Competitors | New Jersey Lottery, Connecticut Lottery, Massachusetts State Lottery, Pennsylvania Lottery, Multi-State Lottery Association (Powerball/Mega Millions) (85/100), DraftKings (92/100), FanDuel (88/100) |
Moz Domain Authority 90/100 vs category average 50 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
New York Lottery appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Explore the official NY Lottery website for winning numbers, scratch-offs, promotions, & jackpot updates. Play responsibly and discover your chance to win big!" (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Gatsby.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is New York State?", Claude could identify the brand as of August 2026. New York State is a U.S. state government, and ny.gov is its official portal for state services like DMV, taxation, health, and business licensing. Best known for Being the official state government website for New York, providing access to public services like DMV and tax filing.
When asked "Best brands similar to New York State?", Claude would not surface New York Lottery as of August 2026. It's a government entity, not a commercial brand, so it wouldn't come up in a discussion of best brands or companies to compare.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
New York Lottery's main competitors in Government: Multi-State Lottery Association (Powerball/Mega Millions) (85/100), DraftKings (92/100), FanDuel (88/100).
Sources: Brand Analyzer scan
New York Lottery offers a variety of draw games, scratch-off tickets, and jackpot games. It also provides information on winning numbers, promotions, and jackpot updates through its official website.
Sources: New York Lottery official site
New York Lottery is the official state-run lottery organization of New York State, founded in 1967 and headquartered in Schenectady. It operates under the New York State government and is responsible for administering lottery games, scratch-off tickets, and jackpot draws throughout the state.
Sources: New York Lottery official site
New York Lottery has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 41, trust 44, recommendation 73). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: New York Lottery official site
New York Lottery was founded in 1967. New York Lottery operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
New York Lottery is headquartered in Schenectady. New York Lottery operates in the Government category.
Sources: Wikidata
New York Lottery scores 73/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: New York Lottery official site
New York Lottery is known for being the official lottery of New York State, offering scratch-off games and draw games with large jackpots, and for directing its revenue toward funding public education in New York.
Sources: New York Lottery official site
As the official, state-run lottery of New York, New York Lottery operates under government oversight and positions itself as a trustworthy source for lottery games and results, emphasizing responsible play and transparency in its winning numbers and jackpot information.
Sources: New York Lottery official site
New York Lottery can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: New York Lottery official site
New York Lottery is used by adult residents and visitors in New York State who are interested in playing lottery games, purchasing scratch-off tickets, and participating in jackpot draws.
Sources: New York Lottery official site
New York Lottery is popular because it offers a wide variety of scratch-off tickets and draw games with the chance to win jackpots, while also allowing players to contribute to a cause-funding for public education in New York State.
Sources: New York Lottery official site
New York Lottery scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
New York Lottery has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (73/100) and its weakest is visibility (41/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 90/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify New York Lottery from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
71 in September 2026, down from 83 in August 2026.
Ranked closest to New York Lottery: NYC Health + Hospitals (71/100), nucleareurope (71/100), Operative IQ (71/100), Organiser (71/100).
A step up - brands to learn from: Zadar Tourist Board (81/100), Wuppertal Institut für Klima, Umwelt, Energie (81/100).
Category leader: ABC News (96/100).
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