Changing the way people make games, together
Double Eleven (double11.com) earns a Brand Analyzer score of 78 out of 100, placing it in the Brand-Ready tier among Media & Entertainment brands, Technology brands. Among 2070 Media & Entertainment brands analyzed, Double Eleven ranks in the 80th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 88/100, Digital Presence 82/100, Visual Identity 97/100, Messaging Clarity 95/100, Trust Foundation 70/100, AI Discoverability 81/100, Brand Authority 52/100.
Double Eleven is a British independent video game developer and publisher founded in 2009 and headquartered in Middlesbrough, UK. Operating at double11.com, the studio positions itself as people-centric, prioritizing its workforce and fostering collaborative, innovative approaches to game development. It operates across the Media & Entertainment and Technology sectors, describing its mission as changing the way people make games by going in its own direction.
| Brand Name | Double Eleven |
|---|---|
| Domain | double11.com |
| Industry | Media & Entertainment, Technology |
| Founded | 2009 |
| Headquarters | Middlesbrough |
| Main Competitors | Sumo Digital, Rebellion Developments, Codemasters, Playground Games, Rare, Team17 |
Moz Domain Authority 55/100 vs category average 41 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #47,506 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Double Eleven has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Changing the way people make games, together. Double Eleven is a company that puts its people at its core and isn’t afraid to go in their own direction. Be part of the evolution." (Meta description: 33 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, YouTube, Instagram, GitHub; no detected presence on X (Twitter), Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Double Eleven scores 62/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Double Eleven has a moderate AI-visibility profile at 62/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (43/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #47,506 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Double Eleven's main competitors include Sumo Digital, Rebellion Developments, Codemasters, Playground Games, Rare. These companies compete in the Media & Entertainment space for similar customers, offering comparable products or services.
Sources: Double Eleven official site
Popular alternatives to Double Eleven include Sumo Digital, Rebellion Developments, Codemasters, Playground Games, Rare. Each is an established option in the Media & Entertainment space; the best fit depends on your specific needs, budget, and required features.
Sources: Double Eleven official site
Double Eleven is a British independent video game developer and publisher founded in 2009 and headquartered in Middlesbrough, UK. It operates in the Media & Entertainment and Technology sectors. The studio describes itself as people-centric and independent, positioning itself as a company that is not afraid to go in its own direction. Its stated mission is to change the way people make games by placing its people at the core of everything it does.
Sources: Double Eleven official site
Double Eleven has moderate AI-search visibility, scoring 62/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 43, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Double Eleven official site
Double Eleven was founded in 2009. Double Eleven operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Double Eleven is headquartered in Middlesbrough. Double Eleven operates in the Media & Entertainment category.
Sources: Wikidata
Double Eleven and Sumo Digital are competitors in Media & Entertainment. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Double Eleven official site
Double Eleven develops and publishes video games. The studio operates as an independent games studio that focuses on collaborative game-making, taking an evolutionary approach to game development. It emphasizes putting its people at the center of its operations and fostering bold innovation within the games industry. The company describes its work as changing the way people make games, suggesting involvement both in the creative and developmental processes of bringing games to market.
Sources: Double Eleven official site
Double Eleven scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Double Eleven official site
Double Eleven can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Double Eleven official site
According to the available facts, Double Eleven's target audience consists of game developers, gaming professionals, and talents seeking to join an innovative and people-centric studio. This suggests the studio's primary engagement is with professionals in the games industry rather than end consumers, though as a game developer and publisher it would also produce content consumed by general gaming audiences.
Sources: Double Eleven official site
Ranked closest to Double Eleven: Dota 2 (78/100), Dive (78/100), Doviz.com (78/100), DRIVE2.RU (78/100).
A step up - brands to learn from: VERANDA (81/100), The Entertainment Software Association (81/100).
Category leader: Boston.com (97/100).