Drom Brand Score: 85/100 — Strong Brand tier

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Drom (drom.ru) earns a Brand Analyzer score of 85 out of 100, placing it in the Strong Brand tier among E-commerce brands, Automotive brands. Among 2125 E-commerce brands analyzed, Drom ranks in the 97th percentile (category average 68, leader 97). The score combines seven dimensions — name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority — into a single objective benchmark. Dimension scores: Name Quality 95/100, Digital Presence 100/100, Visual Identity 90/100, Messaging Clarity 100/100, Trust Foundation 72/100, AI Discoverability 85/100, Brand Authority 61/100.

Score breakdown — 7 dimensions

AI visibility

Drom scores 58/100 for AI visibility — how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Visibility — 55/100

Trust — 48/100

Recommendation likelihood — 74/100

Recommendations

Peer brands: Atom (97/100), Booking.com (97/100), LEGO (97/100), Logitech (97/100), Target (96/100).