Innovation. Integrity. Community. Sustainability.
The Durst Organization (durst.org) earns a Brand Analyzer score of 75 out of 100, placing it in the Brand-Ready tier among Real Estate brands. Among 1031 Real Estate brands analyzed, The Durst Organization ranks in the 90th percentile (category average 66, leader 94). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 80/100, Digital Presence 76/100, Visual Identity 97/100, Messaging Clarity 100/100, Trust Foundation 71/100, AI Discoverability 48/100, Brand Authority 62/100.
The Durst Organization is a family-run real estate company founded in 1915 and headquartered at Bank of America Tower in New York City. Operating for over 100 years, it focuses on developing and managing innovative, sustainable commercial real estate. The company is guided by principles of innovation, integrity, community, and sustainability. It is recognized for pioneering sustainable development, including LEED Platinum-certified properties such as One Bryant Park, and maintains a presence in New York City and Philadelphia.
| Brand Name | The Durst Organization |
|---|---|
| Domain | durst.org |
| Industry | Real Estate |
| Founded | 1915 |
| Headquarters | Bank of America Tower |
| Main Competitors | Brookfield Properties, SL Green Realty (72/100), Tishman Speyer (76/100), Vornado Realty Trust (74/100), Related Companies (77/100), RXR Realty |
Moz Domain Authority 54/100 vs category average 28 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,047,600 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
The Durst Organization has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "For over 100 years, The Durst Organization has been a family-run real estate company grounded in simple but profound principles: Innovation. Integrity. Community. Sustainability." (Meta description: 24 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, Instagram, GitHub; no detected presence on X (Twitter), Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
The Durst Organization scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Durst Organization has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,047,600 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Durst Organization's main competitors include Brookfield Properties, SL Green Realty (72/100), Tishman Speyer (76/100), Vornado Realty Trust (74/100), Related Companies (77/100). These companies compete in the Real Estate space for similar customers, offering comparable products or services.
Sources: The Durst Organization official site
The Durst Organization is a family-run real estate company based in New York City, founded in 1915. Headquartered at Bank of America Tower, it has operated for over 100 years and is grounded in the principles of innovation, integrity, community, and sustainability. It is recognized as a family-owned leader in premium, sustainable commercial real estate development in iconic urban locations, with properties in New York City and Philadelphia.
Sources: The Durst Organization official site
The Durst Organization offers commercial real estate development and management services, with a focus on sustainable office spaces. Its portfolio includes LEED Platinum-certified towers such as One Bryant Park. The company provides premium office environments designed to foster innovation and productivity, targeting major businesses and enterprises in New York City and Philadelphia. Its offerings are positioned within the premium, sustainable commercial real estate segment of the market.
Sources: The Durst Organization official site
Popular alternatives to The Durst Organization include Brookfield Properties, SL Green Realty (72/100), Tishman Speyer (76/100), Vornado Realty Trust (74/100), Related Companies (77/100). Each is an established option in the Real Estate space; the best fit depends on your specific needs, budget, and required features.
Sources: The Durst Organization official site
The Durst Organization has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 29, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Durst Organization official site
The Durst Organization was founded in 1915. The Durst Organization operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The Durst Organization is headquartered in Bank of America Tower. The Durst Organization operates in the Real Estate category.
Sources: Wikidata
The Durst Organization is known for pioneering sustainable commercial real estate development, including the development of LEED Platinum-certified towers such as One Bryant Park. It has set new environmental standards in the real estate industry and is recognized as a long-standing family-run enterprise with over 100 years of operation. The company is also associated with iconic urban real estate locations and its commitment to innovation, integrity, and community.
Sources: The Durst Organization official site
The Durst Organization has operated as a family-run real estate company for over 100 years since its founding in 1915, suggesting a long track record of sustained operation. The company states it is grounded in principles of innovation, integrity, community, and sustainability. Its development of LEED Platinum-certified buildings like One Bryant Park reflects a verifiable commitment to environmental standards. These factors indicate an established, principled organization, though independent verification of all claims is advisable.
Sources: The Durst Organization official site
The Durst Organization scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: The Durst Organization official site
The Durst Organization's properties are targeted at major TAMI (Technology, Advertising, Media, and Information) tenants, as well as businesses and enterprises seeking innovative, high-productivity, and sustainable office spaces. Its primary markets are New York City and Philadelphia, where it serves organizations looking for premium commercial real estate in iconic urban locations. The company's emphasis on sustainability and innovation makes it particularly suited to forward-looking corporate tenants.
Sources: The Durst Organization official site
The Durst Organization can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Durst Organization official site
The Durst Organization is recognized in the commercial real estate sector for its over 100-year history as a family-run company and its leadership in sustainable development. Its development of landmark LEED Platinum properties such as One Bryant Park has set environmental benchmarks in the industry. The company's focus on innovation, productivity, and sustainability appeals to major tenants in the TAMI sector and other enterprises seeking premium, environmentally responsible office spaces in high-profile urban locations.
Sources: The Durst Organization official site
Ranked closest to The Durst Organization: Domyland (75/100), Domclick (75/100), Ediphi (75/100), Fannie Mae (75/100).
A step up - brands to learn from: Habitat for Humanity (81/100), Freddie Mac (81/100).
Category leader: Redfin (94/100).