Advancing education in Minnesota
Minnesota Department of Education (mn.gov) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Education brands, in the 49th percentile of 12529 Government brands.
The Minnesota Department of Education (MDE) is a state government agency responsible for overseeing public K-12 education in Minnesota. It provides leadership, policy guidance, funding administration, and resources to support schools, educators, students, and families across the state. As the official education authority, MDE establishes standards and supports the state's educational community, working with students, parents, teachers, school administrators, and policymakers to ensure a successful future for all learners in Minnesota.
| Brand Name | Minnesota Department of Education |
|---|---|
| Domain | mn.gov |
| Industry | Government, Education |
| Main Competitors | Wisconsin Department of Public Instruction, Iowa Department of Education, Illinois State Board of Education, Michigan Department of Education (85/100), South Dakota Department of Education, North Dakota Department of Public Instruction (71/100) |
Moz Domain Authority 84/100 vs category average 48 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Minnesota Department of Education has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Loader page." (Meta description too short (2 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Minnesota.gov?", Claude could identify the brand as of September 2026. Minnesota.gov is the official web portal for the State of Minnesota, providing residents and visitors access to state government services, agency information, and resources like DMV, taxes, and licensing. Best known for Being the official gateway to Minnesota state government services and information.
When asked "Best brands similar to Minnesota.gov?", Claude would recommend Minnesota Department of Education as of September 2026. It's the definitive official source for Minnesota state government services, so I'd mention it if someone needed government resources for that state.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Minnesota Department of Education's main competitors in Government: Michigan Department of Education (85/100), North Dakota Department of Public Instruction (71/100).
Sources: Brand Analyzer scan
The Minnesota Department of Education (MDE) is a state government agency in Minnesota, United States, responsible for overseeing public K-12 education within the state. It serves as the official authority on education policy, standards, and funding for Minnesota's schools.
Minnesota Department of Education has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 55, trust 44, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Minnesota Department of Education scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
MDE offers policy guidance, funding administration, academic standards, and educational resources and support services for Minnesota's K-12 schools, educators, students, and families.
Minnesota Department of Education can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
MDE's resources and services are used by students, parents, teachers, school administrators, and education policymakers throughout Minnesota who rely on the agency for official guidance, standards, and funding information related to K-12 education.
MDE is known for its role as the official state authority overseeing K-12 public education in Minnesota, including setting academic standards, administering funding, and providing policy guidance to schools and districts statewide.
Minnesota Department of Education scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Minnesota Department of Education has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (55/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 84/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Minnesota Department of Education from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
74 in October 2026, down from 80 in September 2026.
Ranked closest to Minnesota Department of Education: Magyar Nemzeti Bank (74/100), Malta Financial Services Authority (MFSA) (74/100), وزارة العدل (Ministry of Justice - Saudi Arabia) (74/100), Monroe Truck Equipment (74/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
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