Maximising the value of sports data
Ellipse Data (ellipsedata.com) earns a Brand Analyzer score of 68 out of 100, placing it in the Developing tier among Sports & Fitness brands, Technology brands. Among 522 Sports & Fitness brands analyzed, Ellipse Data ranks in the 59th percentile (category average 67, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 80/100, Digital Presence 82/100, Visual Identity 93/100, Messaging Clarity 95/100, Trust Foundation 55/100, AI Discoverability 85/100, Brand Authority 21/100.
Ellipse Data is a sports data and analytics business operating at ellipsedata.com. The company positions itself as a world leader in sports data and analytics, delivering data solutions and insights across sports including cricket, football, horse racing, rugby, and tennis. Its services target players, fans, broadcasters, and the betting and gaming industries. Ellipse Data uses advanced technology and expertise to simplify complex sports data, aiming to enhance experiences and tell better stories about sport.
| Brand Name | Ellipse Data |
|---|---|
| Domain | ellipsedata.com |
| Industry | Sports & Fitness, Technology |
| Main Competitors | Sportradar, Stats Perform, Genius Sports, Opta Sports, IMG Arena |
Moz Domain Authority 14/100 vs category average 29 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "We are a leading sports data and analytics business, delivering better stories about the sports we love." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram, GitHub; no detected presence on X (Twitter), YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Ellipse Data scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ellipse Data has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 14/100.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Ellipse Data's main competitors include Sportradar, Stats Perform, Genius Sports, Opta Sports, IMG Arena. These companies compete in the Sports & Fitness space for similar customers, offering comparable products or services.
Sources: Ellipse Data official site
Popular alternatives to Ellipse Data include Sportradar, Stats Perform, Genius Sports, Opta Sports, IMG Arena. Each is an established option in the Sports & Fitness space; the best fit depends on your specific needs, budget, and required features.
Sources: Ellipse Data official site
Ellipse Data has low AI-search visibility, scoring 21/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 34, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Ellipse Data official site
Ellipse Data is a sports data and analytics business, accessible at ellipsedata.com. The company positions itself as a world leader in sports data and analytics, with a stated mission to deliver best-in-class solutions that engage audiences and tell better stories about sport. It operates across multiple sports categories including cricket, football, horse racing, rugby, and tennis, serving a range of clients from broadcasters and players to fans and the betting and gaming industries.
Sources: Ellipse Data official site
Ellipse Data and Sportradar are competitors in Sports & Fitness. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Ellipse Data official site
Ellipse Data delivers sports data and analytics solutions to a range of clients including players, fans, broadcasters, and the betting and gaming industries. The company uses advanced technology and expertise to simplify complex sports data, generating new insights designed to enhance experiences across sports such as cricket, football, horse racing, rugby, and tennis. Its work focuses on creating better stories and deeper understanding of sporting events through data.
Sources: Ellipse Data official site
Ellipse Data scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Ellipse Data official site
Ellipse Data can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Ellipse Data official site
Ellipse Data's target audience includes players, fans, broadcasters, and businesses in the betting and gaming industries. The company serves stakeholders across multiple sports, including cricket, football, horse racing, rugby, and tennis. Its solutions are designed to engage sports audiences broadly, providing data and analytics that enhance experiences for both individual participants and commercial partners such as media broadcasters and betting operators.
Sources: Ellipse Data official site
Ellipse Data is known for being a world leader in sports data and analytics, with a particular focus on simplifying complex sports data using advanced technology and expertise. The company is associated with delivering data-driven insights that enhance experiences for players, fans, and broadcasters, and for shaping the future of sports data across sports including cricket, football, horse racing, rugby, and tennis.
Sources: Ellipse Data official site
Ranked closest to Ellipse Data: Domviva (68/100), Domaine Saint-Bernard (68/100), EStars (68/100), FitYa (68/100).
A step up - brands to learn from: Yellow Dog Software (71/100), WWIN (71/100).
Category leader: LEGO (97/100).