The first AI-native agency
Empathy Lab (emakina.nl) earns a Brand Analyzer score of 63 out of 100, placing it in the Developing tier among Marketing & Advertising brands, Technology brands. Among 2237 Marketing & Advertising brands analyzed, Empathy Lab ranks in the 26th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 93/100, Digital Presence 82/100, Visual Identity 35/100, Messaging Clarity 95/100, Trust Foundation 60/100, AI Discoverability 49/100, Brand Authority 31/100.
Empathy Lab (emakina.nl) is a marketing and technology agency that describes itself as the first AI-native agency. It combines data, artificial intelligence, technology, and creativity to deliver human-centered digital solutions aimed at transforming brands. The agency positions itself as a pioneer in AI-driven brand transformation, focusing on impactful outcomes for brands seeking digital change. It operates within the Marketing & Advertising and Technology categories.
| Brand Name | Empathy Lab |
|---|---|
| Domain | emakina.nl |
| Industry | Marketing & Advertising, Technology |
| Main Competitors | Emakina, AKQA, Wunderman Thompson (80/100), Publicis Sapient, SapientRazorfish, Huge |
Moz Domain Authority 23/100 vs category average 28 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #305,278 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Empathy Lab pioneers change by blending data, AI, technology, and creativity to forge impactful, human-centered solutions that transform brands." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram, YouTube; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Empathy Lab scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Empathy Lab has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (37/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #305,278 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 23/100 and thin schema.org structured data.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Empathy Lab's main competitors include Emakina, AKQA, Wunderman Thompson, Publicis Sapient, SapientRazorfish. These companies compete in the Marketing & Advertising space for similar customers, offering comparable products or services.
Sources: Empathy Lab official site
Popular alternatives to Empathy Lab include Emakina, AKQA, Wunderman Thompson, Publicis Sapient, SapientRazorfish. Each is an established option in the Marketing & Advertising space; the best fit depends on your specific needs, budget, and required features.
Sources: Empathy Lab official site
Empathy Lab has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 22, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Empathy Lab official site
Empathy Lab and Emakina are competitors in Marketing & Advertising. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Empathy Lab official site
Empathy Lab scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Empathy Lab official site
Empathy Lab can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Empathy Lab official site
Empathy Lab is a marketing and technology agency that positions itself as the first AI-native agency. According to its own description, it pioneers change by blending data, AI, technology, and creativity to forge impactful, human-centered solutions that transform brands. It operates in the Marketing & Advertising and Technology categories and is focused on delivering digital transformation for brands.
Sources: Empathy Lab official site
Empathy Lab blends data, artificial intelligence, technology, and creativity to create human-centered solutions aimed at transforming brands. It positions itself as a pioneering AI-native agency that delivers digital transformations. Its work is described as focused on producing impactful outcomes for brands by integrating AI-driven approaches with creative and technological capabilities.
Sources: Empathy Lab official site
Ranked closest to Empathy Lab: Elite Digital Solutions (63/100), E.G. Insight (63/100), Equinox Agents (63/100), Fast Computer Solutions (63/100).
A step up - brands to learn from: Zuant (71/100), Zocket (71/100).
Category leader: Accenture (97/100).