Trusted Local Experts for Your Next Move
ERA Real Estate (era.com) earns a Brand Analyzer score of 80 out of 100, placing it in the Brand-Ready tier among Real Estate brands. Among 1031 Real Estate brands analyzed, ERA Real Estate ranks in the 98th percentile (category average 66, leader 94). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 85/100, Digital Presence 82/100, Visual Identity 92/100, Messaging Clarity 95/100, Trust Foundation 70/100, AI Discoverability 88/100, Brand Authority 65/100.
ERA Real Estate is an international real estate company founded in 1971 and headquartered in Madison. It operates as a relationship-driven network connecting home buyers and sellers with local agents who possess deep neighborhood knowledge. ERA is owned by Anywhere Real Estate and emphasizes personalized strategies, advanced technology, and a combination of local expertise with global reach to help clients buy and sell residential properties.
| Brand Name | ERA Real Estate |
|---|---|
| Domain | era.com |
| Industry | Real Estate |
| Founded | 1971 |
| Headquarters | Madison |
| Parent Company / Owner | Anywhere Real Estate |
| Main Competitors | RE/MAX (72/100), Keller Williams, Century 21 (82/100), Coldwell Banker (82/100), Sotheby's International Realty (64/100), Better Homes and Gardens Real Estate |
Moz Domain Authority 57/100 vs category average 28 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #149,144 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
ERA Real Estate has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Browse properties for sale with ERA Real Estate. Connect with expert agents and get professional advice on buying and selling real estate." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, LinkedIn, YouTube, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
ERA Real Estate scores 63/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ERA Real Estate has a moderate AI-visibility profile at 63/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (73/100) and its weakest is trust (51/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #149,144 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ERA Real Estate's main competitors include RE/MAX (72/100), Keller Williams, Century 21 (82/100), Coldwell Banker (82/100), Sotheby's International Realty (64/100). These companies compete in the Real Estate space for similar customers, offering comparable products or services.
Sources: ERA Real Estate official site
ERA Real Estate and Century 21 are competitors in Real Estate. Brand Analyzer scores ERA Real Estate at 80/100 and Century 21 at 82/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: ERA Real Estate official site
ERA Real Estate offers real estate services for home buyers and sellers, including property listings browsable on era.com, connection to local expert agents, and professional advice on buying and selling homes. The company also provides opportunities for aspiring real estate agents to join its network. ERA's services incorporate advanced technology tools and personalized strategies designed to meet individual real estate goals, supported by agents with deep local market and neighborhood knowledge.
Sources: ERA Real Estate official site
ERA Real Estate is an international real estate company based in the United States, founded in 1971 and headquartered in Madison. It operates as a network of local real estate agents and is owned by Anywhere Real Estate. ERA positions itself as a relationship-driven company that combines local market expertise with global reach, offering buyers, sellers, and aspiring agents access to personalized real estate services rather than a one-size-fits-all approach.
Sources: ERA Real Estate official site
Popular alternatives to ERA Real Estate include RE/MAX (72/100), Keller Williams, Century 21 (82/100), Coldwell Banker (82/100), Sotheby's International Realty (64/100). Each is an established option in the Real Estate space; the best fit depends on your specific needs, budget, and required features.
Sources: ERA Real Estate official site
ERA Real Estate has moderate AI-search visibility, scoring 63/100 on Brand Analyzer's AI visibility composite (visibility 66, trust 51, recommendation 73). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ERA Real Estate official site
ERA Real Estate was founded in 1971. ERA Real Estate operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
ERA Real Estate is headquartered in Madison. ERA Real Estate operates in the Real Estate category.
Sources: Wikidata
ERA Real Estate scores 73/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: ERA Real Estate official site
ERA Real Estate is used by home buyers looking to find and purchase properties, home sellers seeking to list and sell their homes, and aspiring real estate agents who want to join an established network. The company targets individuals who value personalized service and local expertise over generic, standardized real estate processes. Its global reach also means it serves clients across diverse geographic markets who benefit from ERA's combination of local agent knowledge and international network resources.
Sources: ERA Real Estate official site
ERA Real Estate is known for being a relationship-driven real estate network that emphasizes local expertise combined with global reach. It is recognized for connecting buyers and sellers with agents who have deep neighborhood knowledge and for providing personalized strategies tailored to individual real estate goals. Founded in 1971, ERA is also known for its long-standing presence in the industry and its affiliation with Anywhere Real Estate, a major real estate parent company.
Sources: ERA Real Estate official site
ERA Real Estate can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ERA Real Estate official site
ERA Real Estate is owned by or part of Anywhere Real Estate. ERA Real Estate operates in the Real Estate category.
Sources: Wikidata
ERA Real Estate's appeal stems from its combination of local agent expertise and global network reach, which distinguishes it from less personalized alternatives. Its value proposition centers on agents with deep neighborhood knowledge who develop individualized strategies for buyers and sellers. The company's long history since 1971 and backing by Anywhere Real Estate also contribute to its recognition. ERA's focus on relationships rather than a one-size-fits-all model is positioned as a key reason clients and agents choose the brand.
Sources: ERA Real Estate official site
Ranked closest to ERA Real Estate: Convene (80/100), Bien'ici (80/100), Funding (80/100), HomeGoods (80/100).
A step up - brands to learn from: Habitat for Humanity (81/100), Freddie Mac (81/100).
Category leader: Redfin (94/100).