Protecting New Yorkers, Every Day
Division of Homeland Security and Emergency Services (DHSES) (ny.gov) scores 62 out of 100 on Brand Analyzer, placing it in the Developing tier among Government brands, Non-profit brands, in the 8th percentile of 3615 Government brands.
The Division of Homeland Security and Emergency Services (DHSES) is a New York State government agency headquartered in Albany. It serves as the state's central coordinating body for disaster preparedness, response, and recovery, working with local governments, counties, businesses, and other partners. DHSES provides planning, training, and emergency management resources, and supports efforts such as disaster damage self-reporting to help New York and its counties pursue federal aid following severe storms and other emergencies.
| Brand Name | Division of Homeland Security and Emergency Services (DHSES) |
|---|---|
| Domain | ny.gov |
| Industry | Government, Non-profit |
| Headquarters | Albany |
| Parent Company / Owner | New York State government |
| Main Competitors | Federal Emergency Management Agency (FEMA) (88/100), California Governor's Office of Emergency Services (Cal OES), Texas Division of Emergency Management, New Jersey Office of Emergency Management (84/100), American Red Cross (92/100) |
Moz Domain Authority 90/100 vs category average 50 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "New Yorkers impacted by recent severe storms should fill out the Damage Self-Reporting Tool. If your home or business sustained damage, please complete this form to help the State …" (Meta description: 45 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram; no detected presence on X (Twitter), LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is New York State?", Claude could identify the brand as of August 2026. New York State is a U.S. state government, and ny.gov is its official portal for state services like DMV, taxation, health, and business licensing. Best known for Being the official state government website for New York, providing access to public services like DMV and tax filing.
When asked "Best brands similar to New York State?", Claude would not surface Division of Homeland Security and Emergency Services (DHSES) as of August 2026. It's a government entity, not a commercial brand, so it wouldn't come up in a discussion of best brands or companies to compare.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Division of Homeland Security and Emergency Services (DHSES)'s main competitors in Government: Federal Emergency Management Agency (FEMA) (88/100), New Jersey Office of Emergency Management (84/100), American Red Cross (92/100).
Sources: Brand Analyzer scan
DHSES is the official homeland security and emergency management agency of New York State, headquartered in Albany. It functions as part of New York State government and serves as the central coordinating body for disaster preparedness, response, and recovery across the state.
Sources: Division of Homeland Security and Emergency Services (DHSES) official site
Division of Homeland Security and Emergency Services (DHSES) has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 44, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Division of Homeland Security and Emergency Services (DHSES) official site
Division of Homeland Security and Emergency Services (DHSES) is headquartered in Albany. Division of Homeland Security and Emergency Services (DHSES) operates in the Government category.
Sources: Wikidata
DHSES offers emergency management planning, training programs, and coordination services for disaster preparedness, response, and recovery. It also provides tools such as the Damage Self-Reporting Tool, which allows residents and businesses affected by severe storms to report damage in support of potential federal aid requests.
Sources: Division of Homeland Security and Emergency Services (DHSES) official site
Division of Homeland Security and Emergency Services (DHSES) scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Division of Homeland Security and Emergency Services (DHSES) official site
Division of Homeland Security and Emergency Services (DHSES) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Division of Homeland Security and Emergency Services (DHSES) official site
DHSES is used by New York State residents, businesses, local governments, counties, and emergency management partners who need disaster preparedness resources, coordinated emergency response, and support in reporting damage for potential disaster relief and federal aid requests.
Sources: Division of Homeland Security and Emergency Services (DHSES) official site
Division of Homeland Security and Emergency Services (DHSES) scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Division of Homeland Security and Emergency Services (DHSES) has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (44/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 90/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Division of Homeland Security and Emergency Services (DHSES) from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
62 in September 2026, down from 83 in August 2026.
Ranked closest to Division of Homeland Security and Emergency Services (DHSES): Canadian Nuclear Safety Commission (62/100), Návštevník (62/100), RedTail LiDAR (62/100), Registryagency (62/100).
A step up - brands to learn from: ZDH (Zentralverband des Deutschen Handwerks) (71/100), Wisconsin Department of Transportation (71/100).
Category leader: ABC News (96/100).
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