Official Fantasy Football of the Premier League
Fantasy Premier League (premierleague.com) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Sports & Fitness brands, Media & Entertainment brands, in the 35th percentile of 3780 Sports & Fitness brands.
Fantasy Premier League (FPL) is the official, free-to-play fantasy football game of the English Premier League, run via premierleague.com. It allows fans to create and manage virtual teams composed of real Premier League players, earning points based on those players' actual on-field performances in league matches. The game is tied directly to real-time match and player statistics, offering an authentic way for supporters to engage with the sport throughout each season, including the 2026/27 edition.
| Brand Name | Fantasy Premier League |
|---|---|
| Domain | premierleague.com |
| Industry | Sports & Fitness, Media & Entertainment |
| Parent Company / Owner | Premier League |
| Main Competitors | Sky Sports Fantasy Football (94/100), Yahoo Fantasy Sports, ESPN Fantasy Football (88/100), Sorare (87/100), Dream11 (75/100), FanTeam |
Moz Domain Authority 87/100 vs category average 45 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Fantasy Premier League appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Official Fantasy Premier League 2026/27. Free to play fantasy football game, set up your fantasy football team at the Official Premier League site." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram, GitHub; no detected presence on X (Twitter), LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Premier League?", Claude could identify the brand as of September 2026. The Premier League is the top tier of the English football (soccer) league system, featuring 20 clubs including the likes of Manchester City, Liverpool, and Arsenal competing annually for the title. Its website, premierleague.com, provides fixtures, results, standings, player sta Best known for Being the most-watched and highest-revenue domestic football league in the world.
When asked "Best brands similar to Premier League?", Claude would recommend Fantasy Premier League as of September 2026. It's the definitive top-flight football league globally and a natural mention when discussing major sports leagues or competitions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fantasy Premier League's main competitors in Sports & Fitness: Sky Sports Fantasy Football (94/100), ESPN Fantasy Football (88/100), Sorare (87/100), Dream11 (75/100).
Sources: Brand Analyzer scan
Fantasy Premier League offers a free-to-play fantasy football game where users create and manage a virtual team of real Premier League players. The platform tracks real-time statistics and match performance data to score fantasy teams throughout the Premier League season.
Sources: Fantasy Premier League official site
Fantasy Premier League is the official fantasy football game of the English Premier League, hosted on premierleague.com. It is free to play and lets fans build virtual teams using real Premier League players, scoring points based on those players' real-world match performances.
Sources: Fantasy Premier League official site
Fantasy Premier League has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 44, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fantasy Premier League official site
Fantasy Premier League scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Fantasy Premier League official site
Fantasy Premier League is known for being the official fantasy football game tied directly to the English Premier League, allowing fans to build teams from real players and compete based on real match data and statistics.
Sources: Fantasy Premier League official site
Fantasy Premier League is the official fantasy game endorsed and operated in connection with the Premier League itself, hosted on the league's own website. This official affiliation supports its credibility as an authentic and legitimate platform for fantasy football statistics and gameplay.
Sources: Fantasy Premier League official site
Fantasy Premier League can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fantasy Premier League official site
Fantasy Premier League is used by football fans, particularly supporters of the Premier League, who want to engage more actively with the sport by building and managing their own fantasy teams based on real players and matches.
Sources: Fantasy Premier League official site
Fantasy Premier League is popular because it is free to play and offers an authentic, official connection to the Premier League, using real-time player and match data. This allows football fans to engage more deeply with the league by managing their own fantasy teams based on actual player performances.
Sources: Fantasy Premier League official site
Fantasy Premier League scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fantasy Premier League has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 87/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Fantasy Premier League from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
74 in September 2026, down from 85 in September 2026.
Ranked closest to Fantasy Premier League: PokerCoaching (74/100), PLT4M (74/100), PSE Archery (74/100), Paris Saint-Germain (74/100).
A step up - brands to learn from: Bash (81/100), Yogamatters (81/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.