India's No.1 Women's Magazine
Femina (femina.in) scores 90 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Fashion & Apparel brands, in the 97th percentile of 24755 Media & Entertainment brands.
Femina is a women's lifestyle magazine brand covering fashion, beauty, wellness, and relationship advice. According to the known facts, it operates as India's leading women's magazine (femina.in) while a knowledge-graph description also identifies an Indonesian edition founded in 1972, headquartered in West Jakarta, and owned by Prana Group. The brand positions itself as a trusted, authoritative source for women seeking guidance on fashion, beauty, and lifestyle topics.
| Brand Name | Femina |
|---|---|
| Domain | femina.in |
| Industry | Media & Entertainment, Fashion & Apparel |
| Founded | 1972 |
| Headquarters | West Jakarta |
| Parent Company / Owner | Prana Group |
| Main Competitors | Vogue India (91/100), Cosmopolitan India (94/100), Elle India (83/100), Grazia India (79/100), Harper's Bazaar India |
Moz Domain Authority 63/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #156,068 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Femina has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Femina magazine is a platform for women to get latest info and tips on fashion, beauty, health and relationship advice. Subscribe to India's No.1 women's magazine!" (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Femina?", Claude could identify the brand as of September 2026. Femina is a long-running Indian women's magazine and lifestyle brand, published by Worldwide Media (part of the Times Group), covering fashion, beauty, relationships, and career topics aimed at Indian women. Best known for Being one of India's oldest and most iconic women's magazines, launched in 1959, and organizing the Femina Miss India pageant.
When asked "Best brands similar to Femina?", Claude would recommend Femina as of September 2026. It's a well-established, widely recognized name in Indian women's media and lifestyle content, so it fits naturally when discussing similar brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Femina's main competitors in Media & Entertainment: Vogue India (91/100), Cosmopolitan India (94/100), Elle India (83/100), Grazia India (79/100).
Sources: Brand Analyzer scan
Femina has moderate AI-search visibility, scoring 63/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 66, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Femina official site
Femina was founded in 1972. Femina operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Femina is headquartered in West Jakarta. Femina operates in the Media & Entertainment category.
Sources: Wikidata
Femina scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Femina official site
Femina can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Femina official site
Femina is owned by or part of Prana Group. Femina operates in the Media & Entertainment category.
Sources: Wikidata
Femina scores 63/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Femina has a moderate AI-visibility profile at 63/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (66/100) and its weakest is recommendation likelihood (61/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #156,068 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Femina from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Femina: FashionUnited (90/100), Fanvue (90/100), Filmfare (90/100), FindLaw (90/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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