Free company information, instantly searchable
Companies House - Find and Update Company Information (service.gov.uk) scores 68 out of 100 on Brand Analyzer, placing it in the Developing tier among Government brands, Legal brands, Finance brands, in the 24th percentile of 13802 Government brands.
Companies House - Find and Update Company Information is a free, official UK government service that provides public access to registered company data, including registered office addresses, filing history, accounts, annual returns, officers, charges, and business activity. It serves as the authoritative source for verifying UK company information, supporting transparency for businesses, investors, legal professionals, researchers, and the general public.
| Brand Name | Companies House - Find and Update Company Information |
|---|---|
| Domain | service.gov.uk |
| Industry | Government, Legal |
| Main Competitors | OpenCorporates (80/100), Companies Check (86/100), Creditsafe (80/100), Duedil (70/100), Endole (80/100), Dun & Bradstreet (87/100), Experian Business Information (91/100), SEC EDGAR (81/100) |
Moz Domain Authority 65/100 vs category average 47 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Companies House - Find and Update Company Information has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Free company information from Companies House including registered office address, filing history, accounts, annual return, officers, charges, business activity" (Meta description: 19 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:image. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is National Careers Service?", Claude could identify the brand as of September 2026. The National Careers Service is a UK government-run service (part of gov.uk) offering free careers advice, information on jobs and training, CV and job application guidance, and a skills assessment tool to help people in England choose careers or education paths. Best known for Providing free, government-backed careers advice and skills assessments to help people find jobs or training in England.
When asked "Best brands similar to National Careers Service?", Claude would recommend Companies House - Find and Update Company Information as of September 2026. It's the official free careers guidance resource in England, so it's a natural recommendation for anyone seeking career advice or job search support.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Companies House - Find and Update Company Information's main competitors in Government: OpenCorporates (80/100), Companies Check (86/100), Creditsafe (80/100), Duedil (70/100), Endole (80/100).
Sources: Brand Analyzer scan
The service provides access to company search tools, registered office addresses, filing history, annual accounts, confirmation statements (previously annual returns), details of company officers, records of charges (such as mortgages or debentures), and descriptions of business activity for UK registered companies.
Sources: Companies House - Find and Update Company Information official site
Yes, Companies House - Find and Update Company Information is considered trustworthy because it is an official UK government service that directly sources its data from statutory filings submitted by companies. As the government's registrar of companies, it serves as the authoritative record for verifying UK business information.
Sources: Companies House - Find and Update Company Information official site
Companies House - Find and Update Company Information is a free online service provided by the UK government that allows users to search for and access official information about companies registered in the United Kingdom. It is part of Companies House, the UK's registrar of companies.
Sources: Companies House - Find and Update Company Information official site
Companies House - Find and Update Company Information has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 53, trust 34, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Companies House - Find and Update Company Information official site
Companies House - Find and Update Company Information scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Companies House - Find and Update Company Information official site
Companies House - Find and Update Company Information can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Companies House - Find and Update Company Information official site
The service is used by businesses, investors, researchers, legal professionals, and members of the public who need verified information about UK registered companies, such as for due diligence, compliance checks, legal proceedings, or general research into a company's structure and history.
Sources: Companies House - Find and Update Company Information official site
It is popular because it offers free, official, and comprehensive access to UK company data that would otherwise require paid third-party services. Its government backing and direct sourcing from statutory filings make it a trusted first stop for anyone needing to verify company details, from investors to legal professionals.
Sources: Companies House - Find and Update Company Information official site
Companies House - Find and Update Company Information scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Companies House - Find and Update Company Information has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (53/100) and its weakest is trust (34/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 65/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Companies House - Find and Update Company Information from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
68 in October 2026, down from 76 in September 2026.
Ranked closest to Companies House - Find and Update Company Information: Richmond School District (SD38) (68/100), School District 28 Quesnel (68/100), SESAR Joint Undertaking (68/100), Sherman County, OR (68/100).
A step up - brands to learn from: ZIA (71/100), ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung (71/100).
Category leader: ABC News (96/100).
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