Innovation, connectivity, sustainable digital future
Orange (orange.com) scores 91 out of 100 on Brand Analyzer, placing it in the Iconic tier among Telecommunications brands, Technology brands, in the 98th percentile of 2992 Telecommunications brands.
Orange is an international telecommunications group operating under the domain orange.com. The company positions itself as a leader in telecommunications and digital technology, with a stated focus on innovation, connectivity, and sustainability. Orange's mission centers on building a responsible and sustainable digital future for customers, partners, and stakeholders worldwide. The brand operates across telecommunications and technology categories, emphasizing positive impact alongside its commercial activities.
| Brand Name | Orange |
|---|---|
| Domain | orange.com |
| Industry | Telecommunications, Technology |
| Main Competitors | Vodafone (91/100), Deutsche Telekom (89/100), Telefónica (89/100), T-Mobile (95/100), AT&T (85/100), Verizon (93/100) |
Moz Domain Authority 84/100 vs category average 43 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #4,320 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Orange has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Discover Orange, international telecommunications group: innovation, connectivity and commitment to a responsible, sustainable digital future." (Meta description: 15 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram, YouTube, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Orange's main competitors in Telecommunications: Vodafone (91/100), Deutsche Telekom (89/100), Telefónica (89/100), T-Mobile (95/100), AT&T (85/100).
Sources: Orange official site
Orange has moderate AI-search visibility, scoring 68/100 on Brand Analyzer's AI visibility composite (visibility 72, trust 73, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Orange official site
Orange scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Telecommunications options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Orange official site
Orange is an international telecommunications group accessible at orange.com. It describes itself as a leader in telecommunications and digital technology, with operations spanning connectivity and digital services. The brand is committed to innovation and positions itself around the goal of building a responsible and sustainable digital future for the benefit of customers, partners, and stakeholders worldwide.
Sources: Orange official site
Orange can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Orange official site
Orange operates as an international telecommunications group that provides connectivity and digital technology services. The company focuses on innovation in telecommunications to drive progress while maintaining a commitment to sustainability and positive impact. Its activities are directed at customers, partners, and stakeholders seeking innovative and sustainable connectivity solutions on a global scale.
Sources: Orange official site
Based on available information, Orange is known for being an international telecommunications group with a focus on innovation, connectivity, and a commitment to a responsible and sustainable digital future. The brand positions itself as a leader in telecommunications and digital technology, emphasizing both technological progress and sustainability as core aspects of its identity.
Sources: Orange official site
According to the available information, Orange serves customers, partners, and stakeholders who are seeking innovative and sustainable connectivity solutions worldwide. The brand targets a broad, global audience rather than a narrowly defined demographic, positioning its telecommunications and digital technology offerings for wide reach across consumer and business segments internationally.
Sources: Orange official site
Orange scores 68/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Orange has a moderate AI-visibility profile at 68/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (73/100) and its weakest is recommendation likelihood (54/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #4,320 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Orange: OpenVPN (91/100), Netgate (91/100), Plusnet (91/100), Riverbed (91/100), MultiTech (91/100), Ruby (91/100).
Category leader: GoTo (96/100).
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