Foursquare Brand Score: 95/100 - Iconic tier

Industry-leading geospatial intelligence platform

Foursquare (foursquare.com) earns a Brand Analyzer score of 95 out of 100, placing it in the Iconic tier among Technology brands, Marketing & Advertising brands. Among 9683 Technology brands analyzed, Foursquare ranks in the 100th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 88/100, Digital Presence 100/100, Visual Identity 93/100, Messaging Clarity 100/100, Trust Foundation 82/100, AI Discoverability 92/100, Brand Authority 90/100.

AI Snapshot

Foursquare is an American technology company founded in 2009 and headquartered in New York City. It operates as a geospatial intelligence platform that supplies over 100 million points of interest and foot traffic data. The company positions itself as the leading geographic information system and geospatial intelligence platform, serving marketers, developers, and analysts with location-based solutions. Its mission is to connect real-world behavior to business outcomes through location intelligence.

Key facts about Foursquare
Brand NameFoursquare
Domainfoursquare.com
IndustryTechnology, Marketing & Advertising
Founded2009
HeadquartersNew York City
CEOJeffrey Glueck
Main CompetitorsGoogle (83/100), Mapbox, Esri, Here Technologies

Evidence

Moz Domain Authority 92/100 vs category average 29 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #2,899 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.

Foursquare has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "Foursquare is the industry-leading geospatial intelligence platform. Power your business with 100M+ POIs, foot traffic data, and location-based solutions for marketers, developers,…" (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Score breakdown - 7 dimensions

AI visibility

Foursquare scores 76/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Foursquare has a moderate AI-visibility profile at 76/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (85/100) and its weakest is trust (64/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #2,899 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages.

Visibility - 80/100

Trust - 64/100

Recommendation likelihood - 85/100

People Also Ask About Foursquare

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

What products or services does Foursquare offer?

Foursquare offers 100M+ POIs, foot traffic data, and location-based solutions for marketers, developers, and analysts.

Sources: Foursquare official site

What is Foursquare?

Foursquare is an American technology company founded in 2009 and headquartered in New York City. It is described as the industry-leading geospatial intelligence platform and the leading geographic information system and geospatial intelligence platform.

Sources: Foursquare official site

What does Foursquare do?

Foursquare provides 100M+ POIs and foot traffic data with location-based solutions for marketers, developers, and analysts. Its mission is to connect real-world behavior to business outcomes through location intelligence.

Sources: Foursquare official site

Who are Foursquare's main competitors?

Foursquare's main competitors include Google (83/100), Mapbox, Esri, Here Technologies. These companies compete in the Technology space for similar customers, offering comparable products or services.

Sources: Foursquare official site

Foursquare vs Google: how do they compare?

Foursquare and Google are competitors in Technology. Brand Analyzer scores Foursquare at 95/100 and Google at 83/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.

Sources: Foursquare official site

What is Foursquare known for?

Foursquare is known for its geospatial intelligence platform that supplies over 100 million points of interest and foot traffic data, positioning itself as the leading geographic information system and geospatial intelligence platform.

Sources: Foursquare official site

What are the best alternatives to Foursquare?

Popular alternatives to Foursquare include Google (83/100), Mapbox, Esri, Here Technologies. Each is an established option in the Technology space; the best fit depends on your specific needs, budget, and required features.

Sources: Foursquare official site

Who uses Foursquare?

Foursquare is used by marketers, developers, and analysts seeking location intelligence and geospatial data.

Sources: Foursquare official site

When was Foursquare founded?

Foursquare was founded in 2009. Foursquare operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is Foursquare headquartered?

Foursquare is headquartered in New York City. Foursquare operates in the Technology category.

Sources: Wikidata

Does ChatGPT recommend Foursquare?

Foursquare scores 85/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: Foursquare official site

How can Foursquare improve its AI discoverability?

Foursquare can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Foursquare official site

Recommendations

Peer brands

Ranked closest to Foursquare: Fortinet (95/100), Electronic Arts (95/100), Garmin (95/100), Heroku (95/100), DuckDuckGo (95/100), Hootsuite (95/100).

Category leader: Accenture (97/100).