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FRED (Federal Reserve Economic Data) (stlouisfed.org) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, Government brands, Education brands, in the 26th percentile of 12076 Finance brands.
FRED (Federal Reserve Economic Data) is a free online database maintained by the Federal Reserve Bank of St. Louis. It provides access to over 853,000 economic time series from 127 sources, allowing users to download, graph, and track economic and financial data. FRED serves as a trusted resource for economists, researchers, students, policymakers, and journalists seeking reliable, up-to-date economic information.
| Brand Name | FRED (Federal Reserve Economic Data) |
|---|---|
| Domain | stlouisfed.org |
| Industry | Finance, Government |
| Headquarters | St. Louis, Missouri, USA |
| Parent Company / Owner | Federal Reserve Bank of St. Louis |
| Main Competitors | Trading Economics (82/100), World Bank Open Data, OECD Data, IMF Data, Bureau of Labor Statistics (90/100), Eurostat, Nasdaq Data Link (formerly Quandl), Statista (95/100), Bloomberg (92/100) |
Moz Domain Authority 81/100 vs category average 40 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
FRED (Federal Reserve Economic Data) has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Download, graph, and track 853,000 economic time series from 127 sources." (Meta description: 11 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on Instagram; no detected presence on Facebook, X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Federal Reserve Bank of St. Louis?", Claude could identify the brand as of August 2026. The Federal Reserve Bank of St. Louis is one of the twelve regional Reserve Banks that make up the U.S. Federal Reserve System, serving the Eighth Federal Reserve District which covers parts of Missouri, Illinois, Indiana, Kentucky, Mississippi, Tennessee, and Arkansas. It's wide Best known for Operating the FRED database of economic data.
When asked "Best brands similar to Federal Reserve Bank of St. Louis?", Claude would recommend FRED (Federal Reserve Economic Data) as of August 2026. If someone asked about economic data sources or regional Fed banks, the St. Louis Fed and FRED would be a natural and prominent mention.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
FRED (Federal Reserve Economic Data)'s main competitors in Finance: Trading Economics (82/100), Bureau of Labor Statistics (90/100), Statista (95/100), Bloomberg (92/100).
Sources: Brand Analyzer scan
FRED offers tools to download, graph, and track economic time series data. Its core service is a searchable database containing over 853,000 data series from 127 sources, along with data visualization and export capabilities for research and analysis.
FRED (Federal Reserve Economic Data) is a free online database maintained by the Federal Reserve Bank of St. Louis that provides access to economic time series data. It hosts over 853,000 data series collected from 127 different sources, covering a wide range of economic and financial topics.
FRED (Federal Reserve Economic Data) has moderate AI-search visibility, scoring 58/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 58, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
FRED is considered trustworthy because it is maintained by the Federal Reserve Bank of St. Louis, a branch of the U.S. central banking system, and positions itself as an authoritative source for free, comprehensive economic data. Its data is sourced from 127 established providers, lending credibility to the information presented.
FRED (Federal Reserve Economic Data) scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
FRED is known for being a comprehensive, free, and continuously updated repository of economic data, offering over 853,000 time series from 127 sources. It is widely recognized as a go-to resource for economic indicators such as GDP, inflation, employment, and interest rates.
FRED (Federal Reserve Economic Data) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
FRED is used by economists, researchers, students, policymakers, journalists, and others interested in analyzing economic and financial trends. Its broad accessibility and comprehensive data make it useful for both professional and academic purposes.
FRED is popular because it offers free, easy access to a vast collection of economic data-over 853,000 time series from 127 sources-combined with tools to download, graph, and track this data. Its reliability and backing by the Federal Reserve Bank of St. Louis make it a preferred resource for economic analysis.
FRED (Federal Reserve Economic Data) scores 58/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
FRED (Federal Reserve Economic Data) has a limited AI-visibility profile at 58/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (57/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 81/100. The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify FRED (Federal Reserve Economic Data) from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
71 in October 2026, down from 84 in August 2026.
Ranked closest to FRED (Federal Reserve Economic Data): Rainbet (71/100), Starr Insurance (71/100), StockWatch (71/100), STRS Ohio (71/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), Zoya (81/100).
Category leader: Stripe (97/100).
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