Yahoo!フリマ Brand Score: 55/100 - Early Stage tier

全品送料無料で買えるフリマアプリ

Yahoo!フリマ (yahoo.co.jp) scores 55 out of 100 on Brand Analyzer, placing it in the Early Stage tier among E-commerce brands, Technology brands, in the 4th percentile of 25480 E-commerce brands.

AI Snapshot

Yahoo!フリマ is a Japanese portal website. It was founded in 1996. It is headquartered in Midtown Tower. It is part of LY Corporation. 誰もが安心・簡単にモノを売り買いできるフリマサービスを提供する。.

Key facts about Yahoo!フリマ
Brand NameYahoo!フリマ
Domainyahoo.co.jp
IndustryE-commerce, Technology
Founded1996
HeadquartersMidtown Tower
Parent Company / OwnerLY Corporation
Main CompetitorsMercari (88/100), Rakuma (69/100), Jmty, ZOZOUSED (80/100)

Evidence

Moz Domain Authority 93/100 vs category average 41 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Yahoo!フリマ(旧PayPayフリマ)は、販売手数料が安い・早く売れる・取引がスムーズなフリマサービスです。安心サポートで、出品・購入ややり取り・配送もストレスなし。全品送料無料で買えます。PayPay(ペイペイ)決済ならもっとおトクに!(※)送料は出品者負担です。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is JA-only, limiting citation in English-language AI answers.

Detected tech stack: Next.js.

Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Yahoo!フリマ?

Live results from asking a general-purpose AI assistant about the brand, checked August 2026.

When asked "What is Yahoo!ショッピング?", Claude could identify the brand as of August 2026. Yahoo!ショッピング is a major Japanese e-commerce marketplace operated by LY Corporation (formerly Yahoo Japan), allowing third-party merchants to sell products directly to consumers with no listing fees for sellers. It's one of Japan's largest online shopping platforms, competing dire Best known for Being one of Japan's top e-commerce marketplaces with free store openings for merchants, integrated with PayPay and Yahoo Japan's ecosystem.

When asked "Best brands similar to Yahoo!ショッピング?", Claude would recommend Yahoo!フリマ as of August 2026. It's a top-tier player in Japan's e-commerce market and would naturally come up alongside Rakuten and Amazon Japan when discussing major Japanese online shopping platforms.

People Also Ask About Yahoo!フリマ

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Yahoo!フリマ's main competitors?

Yahoo!フリマ's main competitors in E-commerce: Mercari (88/100), Rakuma (69/100), ZOZOUSED (80/100).

Sources: Brand Analyzer scan

When was Yahoo!フリマ founded?

Yahoo!フリマ was founded in 1996. Yahoo!フリマ operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is Yahoo!フリマ headquartered?

Yahoo!フリマ is headquartered in Midtown Tower. Yahoo!フリマ operates in the E-commerce category.

Sources: Wikidata

What products or services does Yahoo!フリマ offer?

Yahoo!フリマは、個人間で不用品などを売買できるフリマアプリサービスを提供しています。出品機能、購入機能、取引メッセージのやり取り、配送手配などを含み、PayPay決済とも連携しています。送料は出品者負担で、全品送料無料として購入者に提供されます。

Sources: Yahoo!フリマ official site

Does ChatGPT recommend Yahoo!フリマ?

Yahoo!フリマ scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Yahoo!フリマ official site

What is Yahoo!フリマ?

Yahoo!フリマ(旧PayPayフリマ)は、LY Corporationが運営する日本のフリマ(フリーマーケット)アプリ・サービスです。個人間で不用品などの商品を売買できるプラットフォームで、販売手数料の安さや送料無料、PayPay決済との連携を特徴としています。

Sources: Yahoo!フリマ official site

What does Yahoo!フリマ do?

Yahoo!フリマは、ユーザーが不用品などを出品・販売し、他のユーザーがそれを購入できる個人間取引(C2C)のフリマサービスを提供しています。出品、購入、取引のやり取り、配送までを一括でサポートし、PayPay決済を利用することでお得に取引できる仕組みを備えています。

Sources: Yahoo!フリマ official site

How can Yahoo!フリマ improve its AI discoverability?

Yahoo!フリマ can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Yahoo!フリマ official site

Who owns Yahoo!フリマ?

Yahoo!フリマ is owned by or part of LY Corporation. Yahoo!フリマ operates in the E-commerce category.

Sources: Wikidata

Recommendations

AI visibility

Yahoo!フリマ scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Yahoo!フリマ has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (0/100). It benefits from a Moz Domain Authority of 93/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Yahoo!フリマ from memory (August 2026) - a sign these signals are paying off.

Visibility - 0/100

Trust - 44/100

Recommendation likelihood - 50/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Score over time

55 in October 2026, down from 83 in September 2026.

Peer brands

Ranked closest to Yahoo!フリマ: X-Express (55/100), worldpadelstore.com (55/100), Zadro (55/100), Zerotime Apparel (55/100).

A step up - brands to learn from: Zolotas (56/100), Zeneverzum (56/100).

Category leader: DHL (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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