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DMM.com (dmm.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Media & Entertainment brands, Technology brands, in the 78th percentile of 14759 E-commerce brands.
DMM.com is a Japanese electronic commerce and internet company founded in 1999 and headquartered in Tokyo, operating under DMM.com Holdings. It provides a broad ecosystem of online services-including e-commerce, media, entertainment, games, and financial services-accessible through a single unified membership login. The platform positions itself as an all-in-one digital hub for Japanese consumers seeking convenient access to multiple online services from one account.
| Brand Name | DMM.com |
|---|---|
| Domain | dmm.com |
| Industry | E-commerce, Media & Entertainment |
| Founded | 1999 |
| Headquarters | Tokyo |
| Parent Company / Owner | DMM.com Holdings |
| Main Competitors | Rakuten (77/100), Yahoo! Japan (83/100), Amazon Japan (88/100), GMO Internet Group (72/100), DeNA (88/100), CyberAgent, U-NEXT (64/100) |
Moz Domain Authority 91/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
DMM.com has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "会員ログインページ。マイページや各種サービスをご利用いただくためにはログインが必要です。" (Meta description too short (1 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is DMM.com?", Claude could identify the brand as of August 2026. DMM.com is a major Japanese conglomerate operating a massive online platform that spans e-commerce, streaming video, online gaming, English education, 3D printing, and even cryptocurrency exchange services. It's one of Japan's largest general online service providers, notably kno Best known for Being a sprawling Japanese online platform offering everything from streaming video and gaming to adult content and e-commerce.
When asked "Best brands similar to DMM.com?", Claude would recommend DMM.com as of August 2026. It's a well-known, major player in Japan's online media and entertainment space, so it's worth mentioning for anyone asking about big Japanese digital platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
DMM.com's main competitors in E-commerce: Rakuten (77/100), Yahoo! Japan (83/100), Amazon Japan (88/100), GMO Internet Group (72/100), DeNA (88/100).
Sources: Brand Analyzer scan
DMM.com has moderate AI-search visibility, scoring 66/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 55, recommendation 80). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: DMM.com official site
DMM.com was founded in 1999. DMM.com operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
DMM.com is headquartered in Tokyo. DMM.com operates in the E-commerce category.
Sources: Wikidata
DMM.com scores 80/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: DMM.com official site
DMM.com is a Japan-based electronic commerce and internet company, founded in 1999 and headquartered in Tokyo, operating under the parent company DMM.com Holdings. It functions as an integrated online platform offering multiple digital and entertainment services accessible through a single membership account.
Sources: DMM.com official site
DMM.com can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: DMM.com official site
DMM.com is owned by or part of DMM.com Holdings. DMM.com operates in the E-commerce category.
Sources: Wikidata
DMM.com provides a wide range of digital and entertainment services, including e-commerce, media, games, and financial services, all unified under one online membership system. Users log in with a single account to access its various platforms and offerings.
Sources: DMM.com official site
DMM.com scores 66/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
DMM.com has a moderate AI-visibility profile at 66/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (80/100) and its weakest is trust (55/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 91/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify DMM.com from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
83 in September 2026, down from 90 in August 2026.
Ranked closest to DMM.com: Dixie (83/100), Diverse (83/100), Domino's Pizza (83/100), Domino's (83/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.