Simplify work. Sell more jobs.
Hearth (gethearth.com) earns a Brand Analyzer score of 83 out of 100, placing it in the Strong Brand tier among SaaS brands, Finance brands. Among 12358 SaaS brands analyzed, Hearth ranks in the 96th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 95/100, Digital Presence 82/100, Visual Identity 98/100, Messaging Clarity 100/100, Trust Foundation 80/100, AI Discoverability 92/100, Brand Authority 58/100.
Hearth (gethearth.com) is a SaaS platform designed for home improvement contractors. It provides estimating and invoicing software alongside digital contracts, flexible financing options, and secure payment processing. The platform is positioned as an all-in-one solution intended to help contractors close deals faster, simplify administrative workflows, and improve cash flow. Hearth targets home improvement professionals seeking to sell more jobs efficiently.
| Brand Name | Hearth |
|---|---|
| Domain | gethearth.com |
| Industry | SaaS, Finance |
| Main Competitors | Jobber, ServiceTitan, Housecall Pro, CompanyCam (77/100), Buildertrend, GreenSky |
Moz Domain Authority 44/100 vs category average 28 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #106,449 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Hearth has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Hearth is the best estimating and invoicing software for contractors that helps home improvement pros sell more, faster. Get started today." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Hearth scores 63/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hearth has a moderate AI-visibility profile at 63/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (70/100) and its weakest is visibility (60/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #106,449 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hearth offers an all-in-one SaaS platform that includes estimating software, invoicing software, digital contracts, flexible financing options for customers, and secure payment processing. These products are bundled together and targeted at home improvement contractors to streamline their sales and administrative workflows.
Sources: Hearth official site
Hearth's main competitors include Jobber, ServiceTitan, Housecall Pro, CompanyCam (77/100), Buildertrend. These companies compete in the SaaS space for similar customers, offering comparable products or services.
Sources: Hearth official site
Hearth and CompanyCam are competitors in SaaS. Brand Analyzer scores Hearth at 83/100 and CompanyCam at 77/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Hearth official site
Hearth is a SaaS platform operating at gethearth.com that provides estimating and invoicing software specifically designed for home improvement contractors. It is positioned as an all-in-one tool that combines digital contracts, flexible financing, and secure payment processing. Its stated goal is to help contractors and home improvement professionals sell more jobs faster and simplify their business workflows.
Sources: Hearth official site
Hearth provides home improvement contractors with software tools to create estimates and invoices, generate digital contracts, offer flexible financing options to their customers, and process secure payments. The platform is designed to consolidate these functions into a single workflow, helping contractors close deals more quickly and manage cash flow more effectively.
Sources: Hearth official site
Popular alternatives to Hearth include Jobber, ServiceTitan, Housecall Pro, CompanyCam (77/100), Buildertrend. Each is an established option in the SaaS space; the best fit depends on your specific needs, budget, and required features.
Sources: Hearth official site
Hearth has moderate AI-search visibility, scoring 63/100 on Brand Analyzer's AI visibility composite (visibility 60, trust 63, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hearth official site
Hearth is used by home improvement contractors and professionals. The platform is specifically designed for this audience - individuals and businesses operating in the home improvement sector who need tools to create estimates, send invoices, manage contracts, offer financing, and collect payments from their clients.
Sources: Hearth official site
Hearth is known for being estimating and invoicing software tailored specifically to contractors and home improvement professionals. It is particularly associated with its all-in-one approach that combines digital contracts, flexible financing, and secure payments into a single platform, with a focus on helping contractors sell more jobs faster.
Sources: Hearth official site
Hearth scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Hearth official site
Hearth can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hearth official site
Ranked closest to Hearth: DX (83/100), FullContact (83/100), Global Payments (83/100), Google Cloud (83/100).
A step up - brands to learn from: Workday (91/100), Usercentrics (91/100).
Category leader: Accenture (97/100).