Fast, Accurate Incrementality Measurement
Recast (getrecast.com) earns a Brand Analyzer score of 74 out of 100, placing it in the Brand-Ready tier among SaaS brands, Marketing & Advertising brands. Among 12358 SaaS brands analyzed, Recast ranks in the 76th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 76/100, Visual Identity 93/100, Messaging Clarity 100/100, Trust Foundation 68/100, AI Discoverability 90/100, Brand Authority 29/100.
Recast (getrecast.com) is a SaaS platform in the marketing and advertising category that provides incrementality measurement for complex businesses. It combines experiments and Marketing Mix Modeling (MMM) to deliver fast and accurate results. The platform features universal lift test calibration, weekly model accuracy checks, and validated forecasting tools designed to help businesses reliably measure and forecast the incremental impact of their marketing activities.
| Brand Name | Recast |
|---|---|
| Domain | getrecast.com |
| Industry | SaaS, Marketing & Advertising |
| Main Competitors | Northbeam, Rockerbox, Triple Whale (73/100), Measured, Analytic Partners, Nielsen (97/100) |
Moz Domain Authority 33/100 vs category average 28 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #978,975 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Recast appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Recast is fast and accurate incrementality measurement, comprising Recast" (Meta description: 9 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, YouTube, GitHub; no detected presence on X (Twitter), LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Recast scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Recast has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is visibility (36/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #978,975 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 33/100.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Recast's main competitors include Northbeam, Rockerbox, Triple Whale (73/100), Measured, Analytic Partners. These companies compete in the SaaS space for similar customers, offering comparable products or services.
Sources: Recast official site
Recast and Nielsen are competitors in SaaS. Brand Analyzer scores Recast at 74/100 and Nielsen at 97/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Recast official site
Popular alternatives to Recast include Northbeam, Rockerbox, Triple Whale (73/100), Measured, Analytic Partners. Each is an established option in the SaaS space; the best fit depends on your specific needs, budget, and required features.
Sources: Recast official site
Recast offers a SaaS-based suite of tools centered on incrementality measurement and forecasting. Its core capabilities include Marketing Mix Modeling (MMM) combined with experimental measurement methods. Specific product features include universal lift test calibration and weekly model accuracy checks for validated forecasting. The platform is described as a full suite of tools built for complex businesses seeking reliable incrementality insights, though further granular product names or tiers are not specified in the available facts.
Sources: Recast official site
Recast has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 36, trust 48, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Recast official site
Recast provides incrementality measurement by combining experiments and Marketing Mix Modeling (MMM). It delivers validated forecasting through universal lift test calibration and weekly model accuracy checks. The platform is built to help complex businesses understand the true incremental impact of their marketing spend. It offers a full suite of tools designed to produce reliable incrementality insights and accurate forecasts, enabling businesses to make informed decisions about their marketing investments.
Sources: Recast official site
Recast is a SaaS platform operating at getrecast.com that specializes in incrementality measurement for marketing purposes. It is positioned as a solution for complex businesses that need fast and accurate measurement of their marketing's incremental impact. The platform combines experimental methods with Marketing Mix Modeling (MMM) and is described as a leading solution for validated, fast incrementality measurement and forecasting, positioned as superior to fragile and outdated MMM approaches.
Sources: Recast official site
Recast scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Recast official site
Recast is known for fast and accurate incrementality measurement, combining experiments and MMM methodologies. It is particularly recognized for its validated forecasting capabilities, which include universal lift test calibration and weekly model accuracy checks. Recast positions itself as a more reliable and modern alternative to fragile, outdated Marketing Mix Modeling approaches, making it notable for its emphasis on measurement accuracy and validation within complex business environments.
Sources: Recast official site
Recast can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Recast official site
Recast is designed for complex businesses that require accurate marketing incrementality measurement and forecasting. The platform targets organizations with sophisticated marketing operations that need reliable insights into the incremental impact of their marketing activities. While the known facts do not specify particular industries, company sizes, or named customers, the emphasis on complexity and accuracy suggests the platform is oriented toward mid-to-large enterprises or businesses with multi-channel marketing programs requiring rigorous measurement.
Sources: Recast official site
Ranked closest to Recast: GetQuorum (74/100), Marlee (74/100), Shield (74/100), Thera (74/100).
A step up - brands to learn from: Zyte (81/100), Zipline (81/100).
Category leader: Accenture (97/100).