Recently Brand Score: 71/100 - Brand-Ready tier

Photo books, simplified.

Recently (getrecently.com) earns a Brand Analyzer score of 71 out of 100, placing it in the Brand-Ready tier among E-commerce brands, Media & Entertainment brands. Among 2261 E-commerce brands analyzed, Recently ranks in the 65th percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 93/100, Digital Presence 71/100, Visual Identity 77/100, Messaging Clarity 100/100, Trust Foundation 58/100, AI Discoverability 90/100, Brand Authority 38/100.

AI Snapshot

Recently (getrecently.com) is a mobile application designed for iPhone users that automatically compiles photos from the camera roll into a printed photo magazine each month. With a single tap, users can transform their personal photos into collection-worthy printed publications. The service targets individuals who document life milestones, family moments, travel, hobbies, or social media activity, particularly on Instagram. Recently operates at the intersection of e-commerce and media, offering a streamlined way to create physical photo keepsakes.

Key facts about Recently
Brand NameRecently
Domaingetrecently.com
IndustryE-commerce, Media & Entertainment
Main CompetitorsChatbooks, Artifact Uprising, Shutterfly, Motif Photos, Origrami (Origami), Keepsy

Evidence

Moz Domain Authority 35/100 vs category average 29 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Recently appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.

The homepage meta description reads "Recently is the simplest way to print your iPhone photos in a collection-worthy magazine each month with a single tap. Whether you're always on Instagram or constantly snapping…" (Meta description: 45 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Score breakdown - 7 dimensions

AI visibility

Recently scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Recently has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is visibility (29/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 35/100.

Visibility - 29/100

Trust - 55/100

Recommendation likelihood - 66/100

People Also Ask About Recently

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Recently's main competitors?

Recently's main competitors include Chatbooks, Artifact Uprising, Shutterfly, Motif Photos, Origrami (Origami). These companies compete in the E-commerce space for similar customers, offering comparable products or services.

Sources: Recently official site

What products or services does Recently offer?

Recently offers a monthly printed photo magazine service for iPhone users. Through its app, users can select photos from their iPhone camera roll and have them printed into a collection-worthy magazine format, delivered on a monthly subscription basis. The product is designed to commemorate milestones, weddings, travels, hobbies, baby moments, and creative endeavors in a high-quality physical publication.

Sources: Recently official site

What are the best alternatives to Recently?

Popular alternatives to Recently include Chatbooks, Artifact Uprising, Shutterfly, Motif Photos, Origrami (Origami). Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.

Sources: Recently official site

What is Recently?

Recently is an iPhone application available at getrecently.com that enables users to print their smartphone photos as a collection-worthy photo magazine each month. It is positioned as the simplest tool for converting an iPhone camera roll into a premium printed publication, requiring only a single tap to initiate the process. The service falls within the e-commerce and media and entertainment categories.

Sources: Recently official site

What does Recently do?

Recently takes photos from an iPhone camera roll and compiles them into a high-quality printed photo magazine that is delivered to the user on a monthly basis. The process is designed to be extremely simple, requiring just a single tap. It is intended to help users commemorate life milestones, weddings, travels, hobbies, baby moments, and creative projects in a physical, magazine-style format.

Sources: Recently official site

Recently vs Chatbooks: how do they compare?

Recently and Chatbooks are competitors in E-commerce. They target overlapping audiences; the right choice depends on your specific needs and priorities.

Sources: Recently official site

Does ChatGPT recommend Recently?

Recently scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: Recently official site

Who uses Recently?

Recently is used by iPhone owners who regularly take photos and want to preserve them in a physical format. Its target audience specifically includes parents who photograph their babies and family moments, travelers, hobbyists, creative individuals, Instagram users, and anyone wishing to commemorate significant life events such as weddings, milestones, or personal achievements in a printed magazine-style keepsake.

Sources: Recently official site

What is Recently known for?

Recently is known for being the simplest way to print iPhone photos into a collection-worthy monthly magazine with a single tap. It is particularly recognized for making photo printing effortless for users who frequently document everyday life on their iPhone or Instagram, transforming digital snapshots into tangible, high-quality printed keepsakes without requiring complex editing or design work.

Sources: Recently official site

How can Recently improve its AI discoverability?

Recently can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Recently official site

Recommendations

Peer brands

Ranked closest to Recently: Fulfillrite (71/100), Friendbuy (71/100), Renterra (71/100), Ghelter (71/100).

A step up - brands to learn from: YesStyle (81/100), VOC AI (81/100).

Category leader: Atom (97/100).