Advancing acceptance through media representation
GLAAD (glaad.org) scores 93 out of 100 on Brand Analyzer, placing it in the Iconic tier among Non-profit brands, Media & Entertainment brands, in the 99th percentile of 3163 Non-profit brands.
GLAAD is a US-based non-profit LGBTQ media advocacy organization founded in 1985 and headquartered in New York City. It monitors and engages with entertainment, news, and cultural media to promote fair, accurate, and inclusive representation of LGBTQ people. Through this work, GLAAD aims to shift public perception and advance broader societal acceptance of LGBTQ individuals. Its audience includes LGBTQ people, allies, media professionals, and the general public.
| Brand Name | GLAAD |
|---|---|
| Domain | glaad.org |
| Industry | Non-profit, Media & Entertainment |
| Founded | 1985 |
| Headquarters | New York City |
| Main Competitors | Human Rights Campaign (92/100), The Trevor Project (89/100), Lambda Legal, GLSEN, National LGBTQ Task Force |
Moz Domain Authority 81/100 vs category average 52 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #23,441 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
GLAAD has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "GLAAD is a non-profit LGBTQ advocacy organization focused on cultural change to ensure fair, accurate, and inclusive representation to advance LGBTQ acceptance." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is GLAAD?", Claude could identify the brand as of August 2026. GLAAD is a US-based media advocacy organization founded in 1985 that works to promote fair, accurate, and inclusive representation of LGBTQ people in media as a way to shape public opinion and drive acceptance. Best known for Monitoring and advocating for LGBTQ representation in media, and publishing the annual GLAAD Media Awards.
When asked "Best brands similar to GLAAD?", Claude would recommend GLAAD as of August 2026. It's one of the most prominent and long-standing LGBTQ advocacy organizations focused specifically on media, so it would naturally come up alongside groups like HRC or the Trevor Project.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
GLAAD's main competitors in Non-profit: Human Rights Campaign (92/100), The Trevor Project (89/100).
Sources: Brand Analyzer scan
GLAAD is a US-based non-profit LGBTQ advocacy organization founded in 1985 and headquartered in New York City. It is classified as an LGBTQ media monitoring group focused on cultural change to advance fair, accurate, and inclusive representation of LGBTQ people in media and entertainment.
Sources: GLAAD official site
GLAAD has strong AI-search visibility, scoring 75/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 78, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: GLAAD official site
GLAAD was founded in 1985. GLAAD operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
GLAAD is headquartered in New York City. GLAAD operates in the Non-profit category.
Sources: Wikidata
GLAAD works to ensure fair, accurate, and inclusive representation of LGBTQ people in media, entertainment, and news. It leverages cultural influence within these industries to shift public perception and advance broader acceptance of the LGBTQ community.
Sources: GLAAD official site
GLAAD scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: GLAAD official site
GLAAD is known for being a leading LGBTQ media advocacy organization that monitors representation of LGBTQ people in entertainment, news, and popular culture, and works to promote fair and accurate portrayals as a means of advancing LGBTQ acceptance.
Sources: GLAAD official site
GLAAD can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: GLAAD official site
GLAAD's work is used and engaged with by LGBTQ individuals, allies, media professionals, and members of the general public who are interested in advancing LGBTQ acceptance and improving representation in media and entertainment.
Sources: GLAAD official site
GLAAD scores 75/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
GLAAD has a moderate AI-visibility profile at 75/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (78/100) and its weakest is recommendation likelihood (70/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #23,441 (Tranco). In a live check, Claude could already identify GLAAD from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to GLAAD: Food and Agriculture Organization of the United Nations (FAO) (93/100), Creative Commons (93/100), Grace to You (93/100), International Monetary Fund (IMF) (93/100), Blackbaud (93/100), KFF (93/100).
Category leader: PBS (97/100).
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