Compare and save on construction materials
Gradi.ba (gradi.ba) earns a Brand Analyzer score of 60 out of 100, placing it in the Developing tier among E-commerce brands, Other brands. Among 2261 E-commerce brands analyzed, Gradi.ba ranks in the 19th percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 35/100, Visual Identity 97/100, Messaging Clarity 95/100, Trust Foundation 47/100, AI Discoverability 73/100, Brand Authority 23/100.
Gradi.ba is a Bosnian online platform that aggregates and compares prices of construction materials from major retailers in Bosnia and Herzegovina. It covers categories including cement, ceramics, paints, and insulation, allowing users to identify the best available prices in one place. In addition to material price comparison, Gradi.ba connects users with skilled tradespeople across more than 50 professions, serving homeowners, contractors, and construction professionals across BiH.
| Brand Name | Gradi.ba |
|---|---|
| Domain | gradi.ba |
| Industry | E-commerce, Other |
| Main Competitors | Cijene.ba, Kupujemprodajem, Njuskalo, Cenoteka, Halo oglasi |
Moz Domain Authority 8/100 vs category average 29 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Gradi.ba appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Poredi cijene građevinskog materijala iz najvećih trgovina u BiH na jednom mjestu. Cement, keramika, boje, izolacija i još mnogo toga. Nađi i majstore sa 50+ zanimanja." (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, Instagram, GitHub; no detected presence on X (Twitter), Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Gradi.ba scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Gradi.ba has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (36/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 8/100 and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Gradi.ba offers two primary services. First, it provides a price-comparison tool for construction materials sourced from major retailers in Bosnia and Herzegovina, covering product categories such as cement, ceramics, paints, and insulation. Second, it operates a directory of skilled tradespeople spanning more than 50 professions, allowing users to find and connect with contractors and construction professionals relevant to their projects.
Sources: Gradi.ba official site
Gradi.ba's main competitors include Cijene.ba, Kupujemprodajem, Njuskalo, Cenoteka, Halo oglasi. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Gradi.ba official site
Gradi.ba collects and compares prices of construction materials - including cement, ceramics, paints, and insulation - from the largest stores in Bosnia and Herzegovina, presenting them in one place so users can identify the most competitive deals. Beyond price comparison, the platform enables users to find and connect with skilled tradespeople covering more than 50 different professions relevant to construction and home improvement.
Sources: Gradi.ba official site
Popular alternatives to Gradi.ba include Cijene.ba, Kupujemprodajem, Njuskalo, Cenoteka, Halo oglasi. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Gradi.ba official site
Gradi.ba is a price-comparison platform based in Bosnia and Herzegovina, focused on construction materials and tradespeople. It positions itself as the leading aggregator of building material prices from major retailers in BiH, while also functioning as a directory connecting users with professionals across more than 50 trades. It operates in the e-commerce and general comparison platform space.
Sources: Gradi.ba official site
Gradi.ba has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 29, recommendation 36). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Gradi.ba official site
Gradi.ba and Cijene.ba are competitors in E-commerce. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Gradi.ba official site
Gradi.ba is known for being a centralized price-comparison tool for construction materials in Bosnia and Herzegovina. It is recognized for aggregating offers from the country's largest retailers across categories such as cement, ceramics, paints, and insulation. It is also noted for its trades directory, which covers more than 50 professions, making it a dual-purpose resource for both material sourcing and contractor discovery in BiH.
Sources: Gradi.ba official site
Gradi.ba scores 36/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Gradi.ba official site
Gradi.ba is used by homeowners, contractors, and construction professionals in Bosnia and Herzegovina. These users visit the platform to compare prices on building materials across major local retailers and to find qualified tradespeople for construction or renovation projects. The platform serves anyone in BiH who needs cost-effective sourcing of construction supplies or access to skilled labor across more than 50 trades.
Sources: Gradi.ba official site
Gradi.ba can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Gradi.ba official site
Ranked closest to Gradi.ba: REGENSKIN (60/100), Gamers Hub PC Store (60/100), Gtorr.Net (60/100), Helen Seward (60/100).
A step up - brands to learn from: ZyG (71/100), Yammak (71/100).
Category leader: Atom (97/100).