Order food delivery and takeout
Grubhub (grubhub.com) earns a Brand Analyzer score of 81 out of 100, placing it in the Strong Brand tier among Food & Beverage brands, E-commerce brands. Among 601 Food & Beverage brands analyzed, Grubhub ranks in the 94th percentile (category average 67, leader 96). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 95/100, Digital Presence 82/100, Visual Identity 93/100, Messaging Clarity 100/100, Trust Foundation 55/100, AI Discoverability 69/100, Brand Authority 86/100.
Grubhub is an on-demand restaurant food delivery service founded in 2004 and headquartered in Chicago. Its mission is to connect customers with the best restaurants near them for convenient delivery and takeout. The platform offers delivery or takeout from national chains and local favorites while helping support neighborhood restaurants, with no fees on orders $50+. Grubhub is positioned as the go-to platform for ordering from the best local and national restaurants with reliable delivery and takeout options. Its target audience includes people looking to order food delivery or takeout from restaurants near them, including supporters of local neighborhood eateries. The parent company is Just Eat Takeaway.
| Brand Name | Grubhub |
|---|---|
| Domain | grubhub.com |
| Industry | Food & Beverage, E-commerce |
| Founded | 2004 |
| Headquarters | Chicago |
| Parent Company / Owner | Just Eat Takeaway |
| Main Competitors | DoorDash (81/100), Uber Eats (83/100), Postmates, Instacart |
Moz Domain Authority 73/100 vs category average 30 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #11,057 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Grubhub has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The best restaurants near you deliver with Grubhub! Order delivery or takeout from national chains and local favorites! Help support your neighborhood restaurants." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Grubhub scores 61/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Grubhub has a moderate AI-visibility profile at 61/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #11,057 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Grubhub offers delivery or takeout from national chains and local favorites.
Sources: Grubhub official site
Grubhub is an on-demand restaurant food delivery service founded in 2004 and headquartered in Chicago. Its parent company is Just Eat Takeaway.
Sources: Grubhub official site
Grubhub connects customers with the best restaurants near them for convenient delivery and takeout. It offers delivery or takeout from national chains and local favorites while helping support neighborhood restaurants, with no fees on orders $50+.
Sources: Grubhub official site
Grubhub's main competitors include DoorDash (81/100), Uber Eats (83/100), Postmates, Instacart. These companies compete in the Food & Beverage space for similar customers, offering comparable products or services.
Sources: Grubhub official site
Grubhub and Uber Eats are competitors in Food & Beverage. Brand Analyzer scores Grubhub at 81/100 and Uber Eats at 83/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Grubhub official site
Grubhub is known for being the go-to platform for ordering from the best local and national restaurants with reliable delivery and takeout options.
Sources: Grubhub official site
Grubhub is popular because it offers delivery or takeout from both national chains and local favorites while helping support neighborhood restaurants with no fees on orders $50+.
Sources: Grubhub official site
Popular alternatives to Grubhub include DoorDash (81/100), Uber Eats (83/100), Postmates, Instacart. Each is an established option in the Food & Beverage space; the best fit depends on your specific needs, budget, and required features.
Sources: Grubhub official site
Grubhub is used by people looking to order food delivery or takeout from restaurants near them, including supporters of local neighborhood eateries.
Sources: Grubhub official site
Grubhub has moderate AI-search visibility, scoring 61/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 44, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Grubhub official site
Grubhub was founded in 2004. Grubhub operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Grubhub is headquartered in Chicago. Grubhub operates in the Food & Beverage category.
Sources: Wikidata
Grubhub scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Grubhub official site
Grubhub can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Grubhub official site
Grubhub is owned by or part of Just Eat Takeaway. Grubhub operates in the Food & Beverage category.
Sources: Wikidata
Ranked closest to Grubhub: Giant Eagle (81/100), DoorDash (81/100), Mondelēz International (81/100).
A step up - brands to learn from: Coca-Cola (91/100), Starbucks Coffee Company (92/100).
Category leader: Target (96/100).