Gespecialiseerd in werving en selectie regio Zeeland
HB17 (hb17.nl) earns a Brand Analyzer score of 67 out of 100, placing it in the Developing tier among Legal brands, Other brands. Among 780 Legal brands analyzed, HB17 ranks in the 50th percentile (category average 67, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 80/100, Digital Presence 82/100, Visual Identity 98/100, Messaging Clarity 95/100, Trust Foundation 60/100, AI Discoverability 81/100, Brand Authority 11/100.
HB17 is a regional recruitment and selection agency based in the Netherlands, operating in Zeeland and West-Brabant. The company mediates between job seekers and employers at all professional levels, with candidates entering direct employment at client organizations. HB17 emphasizes personal and professional service, leveraging focused regional market knowledge to provide tailored recruitment solutions for organizations and professionals in its operating area.
| Brand Name | HB17 |
|---|---|
| Domain | hb17.nl |
| Industry | Legal, Other |
| Main Competitors | Randstad, Adecco, Manpower, Yacht, Tempo-Team |
Moz Domain Authority 13/100 vs category average 24 / leader 92 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "HB17 bemiddelt persoonlijk en professioneel in werk in Zeeland & West-Brabant. Wij verbinden mensen en werk op alle niveaus." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
HB17 scores 20/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
HB17 has a weak AI-visibility profile at 20/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 13/100.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
HB17's main competitors include Randstad, Adecco, Manpower, Yacht, Tempo-Team. These companies compete in the Legal space for similar customers, offering comparable products or services.
Sources: HB17 official site
Popular alternatives to HB17 include Randstad, Adecco, Manpower, Yacht, Tempo-Team. Each is an established option in the Legal space; the best fit depends on your specific needs, budget, and required features.
Sources: HB17 official site
HB17 has low AI-search visibility, scoring 20/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 28, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: HB17 official site
HB17 is a regional recruitment and selection agency operating in Zeeland and West-Brabant in the Netherlands. It functions as an intermediary between employers and job seekers at all professional levels, with a stated emphasis on personal and professional mediation. The agency's focus is specifically on its defined geographic region, distinguishing it from national generalist recruiters.
Sources: HB17 official site
HB17 offers recruitment and selection services for organizations and job seekers in Zeeland and West-Brabant. Its core service involves matching professionals with employer organizations, with candidates entering direct employment at those client organizations. The agency serves all professional levels, with a noted focus on technical and operational roles. No additional distinct product lines or service tiers are described in the available facts.
Sources: HB17 official site
HB17 and Randstad are competitors in Legal. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: HB17 official site
HB17 mediates personally and professionally in employment within the Zeeland and West-Brabant regions of the Netherlands. It connects people and organizations across all professional levels through recruitment and selection services. A key aspect of its model is that placed candidates enter direct employment at client organizations, rather than being employed through HB17 as a staffing intermediary.
Sources: HB17 official site
HB17 scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Legal options. Recommendation depends on crawlability, structured data, and category authority.
Sources: HB17 official site
HB17 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: HB17 official site
HB17 serves two primary groups: organizations in Zeeland and West-Brabant seeking to recruit and hire professionals, and job seekers in the same region looking for employment opportunities. The agency operates across all professional levels, with particular relevance to technical and operational roles. Both employers and candidates in these Dutch provinces constitute its defined target audience.
Sources: HB17 official site
HB17 is known for specialized, regionally focused recruitment and selection services in Zeeland and West-Brabant. The agency is recognized for its personal approach and deep local market knowledge, enabling tailored service and rapid placement of professionals. Its emphasis on direct employment - where candidates are hired directly by client organizations - is a distinguishing characteristic of its service model.
Sources: HB17 official site
Ranked closest to HB17: Finch (67/100), Fermata Discovery (67/100), InfoPay (67/100), Kush.com (67/100).
A step up - brands to learn from: XILO (71/100), Windes (71/100).
Category leader: OneTrust (97/100).