Quality is our tradition for over 75 years
Held (held.de) earns a Brand Analyzer score of 77 out of 100, placing it in the Brand-Ready tier among Fashion & Apparel brands, Sports & Fitness brands. Among 764 Fashion & Apparel brands analyzed, Held ranks in the 80th percentile (category average 69, leader 96). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 95/100, Digital Presence 82/100, Visual Identity 90/100, Messaging Clarity 100/100, Trust Foundation 73/100, AI Discoverability 87/100, Brand Authority 40/100.
Held is a motorcycle rider equipment brand with over 75 years of quality tradition. The company positions itself as a premium provider of innovative rider gear, emphasizing superior wearing comfort, usability, and uncompromising safety. Its product range includes airbag systems, which have been recognized as a best brand. Held targets motorcycle riders seeking high-quality, safe, and comfortable equipment, operating in the fashion, apparel, and sports and fitness categories.
| Brand Name | Held |
|---|---|
| Domain | held.de |
| Industry | Fashion & Apparel, Sports & Fitness |
| Main Competitors | Alpinestars, Dainese, REV'IT!, Rukka, Klim, Spidi |
Moz Domain Authority 40/100 vs category average 33 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #345,063 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "This is the Held homepage. Quality is our tradition and has been for over 75 years. We stand for innovative rider equipment, highest wearing comfort, usability and uncompromising s…" (Meta description: 29 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, + Microdata, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram, YouTube, LinkedIn, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Held scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Held has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #345,063 (Tranco) and a Moz Domain Authority of 40/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Held's main competitors include Alpinestars, Dainese, REV'IT!, Rukka, Klim. These companies compete in the Fashion & Apparel space for similar customers, offering comparable products or services.
Sources: Held official site
Popular alternatives to Held include Alpinestars, Dainese, REV'IT!, Rukka, Klim. Each is an established option in the Fashion & Apparel space; the best fit depends on your specific needs, budget, and required features.
Sources: Held official site
Held has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 50, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Held official site
Held offers motorcycle rider equipment, including airbag systems that have been recognized as a best brand. The brand's product range falls within the fashion, apparel, and sports and fitness categories, designed for motorcycle riders. Products are developed with a focus on innovation, superior wearing comfort, usability, and uncompromising safety, consistent with the brand's over 75-year quality tradition.
Sources: Held official site
Held and Alpinestars are competitors in Fashion & Apparel. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Held official site
Held develops and delivers motorcycle rider equipment, focusing on innovation, highest wearing comfort, usability, and uncompromising safety. The brand produces gear such as airbag systems and other protective riding equipment. Its mission is to provide riders with products that combine quality craftsmanship built over more than 75 years of tradition with modern safety and comfort standards.
Sources: Held official site
Held scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Held official site
Held is a motorcycle rider equipment brand with over 75 years of quality tradition. It positions itself as a premium provider in the rider equipment market, operating within the fashion, apparel, and sports and fitness categories. The brand is accessible via its website held.de and is recognized for its focus on innovation, safety, and comfort in motorcycle gear.
Sources: Held official site
Held is known for over 75 years of quality tradition in motorcycle rider equipment. The brand is particularly recognized for its innovative approach to rider gear, including airbag systems that have been acknowledged as a best brand. Held is associated with uncompromising safety, superior wearing comfort, and practical usability in its motorcycle equipment offerings.
Sources: Held official site
Based on the available facts, Held presents indicators of trustworthiness: the brand has maintained a quality tradition for over 75 years, and its airbag systems have been recognized as a best brand. A long-standing heritage in a safety-critical product category such as motorcycle rider equipment suggests a sustained commitment to quality and safety standards. No negative information is available in the provided facts.
Sources: Held official site
Held can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Held official site
Held's products are used by motorcycle riders who seek high-quality, safe, and comfortable riding gear. The brand targets riders who place importance on innovation, wearing comfort, usability, and safety in their equipment. Given its premium positioning and over 75-year heritage, its user base likely includes both recreational and serious motorcycle enthusiasts prioritizing protective performance gear.
Sources: Held official site
Held's popularity can be attributed to its more than 75-year heritage of quality in motorcycle rider equipment. The brand's emphasis on innovation, highest wearing comfort, usability, and uncompromising safety appeals to motorcycle riders who prioritize protection and quality. Its airbag systems have received best brand recognition, further reinforcing its reputation among riders seeking premium gear.
Sources: Held official site
Ranked closest to Held: DOUGLAS (77/100), Dermstore (77/100), IWC Schaffhausen (77/100), Madewell (77/100).
A step up - brands to learn from: YesStyle (81/100), Soko Glam (81/100).
Category leader: Target (96/100).