Welcome the Stranger, Protect the Refugee
HIAS (hias.org) scores 91 out of 100 on Brand Analyzer, placing it in the Iconic tier among Non-profit brands, Government brands, in the 100th percentile of 18206 Non-profit brands.
HIAS is a Jewish American nonprofit organization founded in 1881 and headquartered in Silver Spring, Maryland. Drawing on Jewish values and history, it provides humanitarian aid, resettlement support, and advocacy for refugees, asylum seekers, and immigrants in the United States and around the world. HIAS combines over a century of experience with a faith-based, values-driven approach to help displaced people find safety, rebuild their lives, and reunite with family members.
| Brand Name | HIAS |
|---|---|
| Domain | hias.org |
| Industry | Non-profit, Government |
| Founded | 1881 |
| Headquarters | Silver Spring |
| Main Competitors | International Rescue Committee (88/100), Church World Service (86/100), Catholic Charities USA (77/100), World Relief (87/100), International Refugee Assistance Project (81/100), UNHCR (83/100) |
Moz Domain Authority 61/100 vs category average 48 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #186,365 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
HIAS has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Drawing on our Jewish values and history, HIAS helps refugees find safety and rebuild their lives in the United States and around the world." (Meta description: 24 words (ideal length). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost, React.
Social footprint: verified profiles on Facebook, LinkedIn, Instagram, YouTube, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is HIAS?", Claude could identify the brand as of August 2026. HIAS is a Jewish-American nonprofit organization that provides humanitarian aid and assistance to refugees around the world, including resettlement services, legal aid, and advocacy. Originally founded in 1881 to help Jewish immigrants fleeing persecution in Eastern Europe, it no Best known for Historic Jewish refugee resettlement agency that expanded to serve all refugees worldwide.
When asked "Best brands similar to HIAS?", Claude would recommend HIAS as of August 2026. It's one of the oldest and most respected refugee resettlement organizations in the world, so it would naturally come up alongside groups like IRC or Church World Service.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
HIAS's main competitors in Non-profit: International Rescue Committee (88/100), Church World Service (86/100), Catholic Charities USA (77/100), World Relief (87/100), International Refugee Assistance Project (81/100).
Sources: Brand Analyzer scan
HIAS is a Jewish American nonprofit organization that provides humanitarian aid and assistance to refugees. Founded in 1881 and headquartered in Silver Spring, Maryland, it draws on Jewish values and history to support refugees and immigrants seeking safety and a new start in the United States and other countries.
Sources: HIAS official site
HIAS has moderate AI-search visibility, scoring 72/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 78, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: HIAS official site
HIAS was founded in 1881. HIAS operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
HIAS is headquartered in Silver Spring. HIAS operates in the Non-profit category.
Sources: Wikidata
HIAS helps refugees and immigrants find safety, welcome, and opportunity by providing direct support such as resettlement assistance and by advocating for their rights in the United States and internationally. It draws on more than a century of experience and a faith-based approach to help people rebuild their lives and reunite with family members.
Sources: HIAS official site
HIAS scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: HIAS official site
HIAS provides humanitarian aid and support services for refugees, asylum seekers, and immigrants, including resettlement assistance and advocacy aimed at helping them find safety, welcome, and opportunity, as well as reunite with family members, in the United States and internationally.
Sources: HIAS official site
HIAS can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: HIAS official site
HIAS serves refugees, asylum seekers, and immigrants who need protection and resettlement support. It also engages donors, volunteers, and advocates who support humanitarian and immigrant rights causes.
Sources: HIAS official site
HIAS is known for being one of the oldest refugee resettlement organizations in the world, rooted in Jewish values, and for its long-standing advocacy and direct support work for refugees and immigrants globally.
Sources: HIAS official site
HIAS scores 72/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
HIAS has a moderate AI-visibility profile at 72/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (78/100) and its weakest is recommendation likelihood (68/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #186,365 (Tranco). In a live check, Claude could already identify HIAS from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to HIAS: Google.org (91/100), Galaxy Digital (91/100), IFPI (91/100), International Organization for Migration (IOM) (91/100), The Forward (91/100), MBARI (91/100).
Category leader: Change.org (97/100).
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