Everyday Creators for Retail Performance
Hummingbirds (hummingbirds.com) earns a Brand Analyzer score of 78 out of 100, placing it in the Brand-Ready tier among Marketing & Advertising brands, E-commerce brands. Among 2237 Marketing & Advertising brands analyzed, Hummingbirds ranks in the 89th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 78/100, Digital Presence 82/100, Visual Identity 93/100, Messaging Clarity 100/100, Trust Foundation 74/100, AI Discoverability 85/100, Brand Authority 52/100.
Hummingbirds (hummingbirds.com) is a marketing platform operating in the Marketing & Advertising and E-commerce categories. It connects food and beverage brands and retail marketers with a network of 50,000 or more everyday creators across the United States. The platform is designed to activate local creators in targeted markets to drive retail trial, purchase, and shelf-level content, delivering licensed user-generated content and local influence at scale while reducing campaign management burden for marketing teams.
| Brand Name | Hummingbirds |
|---|---|
| Domain | hummingbirds.com |
| Industry | Marketing & Advertising, E-commerce |
| Founded | 1982 |
| Main Competitors | Bazaarvoice, Influenster, Ripple Street, Skeepers, Cohley (70/100) |
Moz Domain Authority 27/100 vs category average 28 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,964,957 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Hummingbirds has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Activate everyday creators in targeted markets to drive retail trial, purchase, and shelf-level content. Get licensed UGC and local influence at scale." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, LinkedIn, Facebook, YouTube, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Hummingbirds scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hummingbirds has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is trust (35/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #2,964,957 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 27/100 and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hummingbirds's main competitors include Bazaarvoice, Influenster, Ripple Street, Skeepers, Cohley (70/100). These companies compete in the Marketing & Advertising space for similar customers, offering comparable products or services.
Sources: Hummingbirds official site
Hummingbirds and Cohley are competitors in Marketing & Advertising. Brand Analyzer scores Hummingbirds at 78/100 and Cohley at 70/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Hummingbirds official site
Popular alternatives to Hummingbirds include Bazaarvoice, Influenster, Ripple Street, Skeepers, Cohley (70/100). Each is an established option in the Marketing & Advertising space; the best fit depends on your specific needs, budget, and required features.
Sources: Hummingbirds official site
Hummingbirds has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 35, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hummingbirds official site
Hummingbirds was founded in 1982. Hummingbirds operates in the Marketing & Advertising category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Hummingbirds offers a retail creator marketing platform that enables brands to activate everyday creators in targeted local markets. Its core services include access to 50,000 or more everyday creators across the US, licensed user-generated content (UGC) generation, local influence activation, and shelf-level content production. The platform is designed to manage retail creator programs at scale with low operational lift, saving marketing teams an average of 21 hours per campaign.
Sources: Hummingbirds official site
Hummingbirds activates everyday creators in targeted markets to drive retail trial, purchase, and shelf-level content. It enables brands to run creator programs that generate licensed user-generated content (UGC) and local influence at scale. The platform is built to reduce operational burden, reportedly saving teams an average of 21 hours per campaign, allowing marketing teams to scale retail creator programs without adding headcount or complexity.
Sources: Hummingbirds official site
Hummingbirds scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Hummingbirds official site
Hummingbirds is a retail creator marketing platform categorized under Marketing & Advertising and E-commerce. It operates at hummingbirds.com and positions itself not as traditional creator marketing but as a retail performance solution. The platform provides brands access to a network of 50,000 or more everyday creators located across the United States, enabling targeted local activation designed to drive measurable outcomes at the retail shelf level.
Sources: Hummingbirds official site
Hummingbirds can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hummingbirds official site
Hummingbirds is used by food and beverage (F&B) brands and retail marketers seeking creator-driven strategies focused on retail performance. The platform is specifically designed for marketing teams that want to scale retail creator programs without increasing headcount or operational complexity, making it applicable to brands looking to drive trial, purchase, and shelf-level content in targeted US markets.
Sources: Hummingbirds official site
Hummingbirds is known for providing licensed UGC and local influence at scale through a network of 50,000 or more everyday creators across the US. It is specifically recognized for its focus on retail performance - driving trial and purchase at the shelf level - rather than broad awareness-based influencer marketing. The platform is also noted for operational efficiency, saving marketing teams an average of 21 hours per campaign.
Sources: Hummingbirds official site
Ranked closest to Hummingbirds: HeyReach (78/100), G2 (78/100), Lamar Advertising (78/100), Lyssna (78/100).
A step up - brands to learn from: Writesonic (81/100), Surfer (81/100).
Category leader: Accenture (97/100).