O jeito mais fácil de pedir
iFood (ifood.com.br) scores 90 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Food & Beverage brands, E-commerce brands, Technology brands, in the 98th percentile of 2185 Food & Beverage brands.
iFood is a Brazilian food and grocery delivery platform founded in 2011 and headquartered in São Paulo. It allows consumers to browse restaurant reviews, order meals and groceries online, and receive deliveries at home. The platform connects consumers with restaurants, markets, and delivery couriers, offering coupons and other benefits. iFood positions itself as the leading delivery platform in Brazil, emphasizing convenience, variety, and reliability for urban consumers' daily needs.
| Brand Name | iFood |
|---|---|
| Domain | ifood.com.br |
| Industry | Food & Beverage, E-commerce |
| Founded | 2011 |
| Headquarters | São Paulo |
| Main Competitors | Rappi (87/100), Uber Eats (83/100), 99Food, Aiqfome, James Delivery |
Moz Domain Authority 72/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #3,064 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
iFood has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "O jeito mais fácil de pedir delivery de comida e fazer mercado. Leia avaliações de restaurantes, faça seu pedido pela internet e receba em casa." (Meta description: 25 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:image, og:type, Twitter cards. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Cloudflare, React.
Social footprint: verified profiles on X (Twitter), YouTube, Instagram, GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is iFood?", Claude could identify the brand as of August 2026. iFood is Brazil's leading food delivery platform, connecting consumers with restaurants and, more recently, groceries and other retail deliveries. It's owned by Movile and has dominant market share in the Brazilian delivery space, competing with the likes of Uber Eats and Rappi. Best known for Being Brazil's largest and most dominant food delivery app.
When asked "Best brands similar to iFood?", Claude would recommend iFood as of August 2026. It's the top food delivery brand in Brazil and a natural mention for anyone asking about food delivery apps in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
iFood's main competitors in Food & Beverage: Rappi (87/100), Uber Eats (83/100).
Sources: Brand Analyzer scan
iFood offers an online platform for ordering food delivery from restaurants and for grocery shopping from partnered markets. The service includes restaurant ratings and reviews, online ordering and payment, delivery coordination through partner couriers, and promotional coupons or exclusive benefits for users.
Sources: iFood official site
iFood is a Brazilian food delivery platform that also enables grocery shopping online. Founded in 2011 and headquartered in São Paulo, it connects consumers with restaurants, markets, and delivery couriers through a single application, allowing users to browse restaurant reviews, place orders, and have them delivered to their homes.
Sources: iFood official site
iFood has moderate AI-search visibility, scoring 72/100 on Brand Analyzer's AI visibility composite (visibility 78, trust 63, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: iFood official site
iFood was founded in 2011. iFood operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
iFood is headquartered in São Paulo. iFood operates in the Food & Beverage category.
Sources: Wikidata
iFood operates an online platform where consumers can order food from restaurants and groceries from markets for home delivery. It provides restaurant ratings and reviews, facilitates online ordering and payment, and coordinates delivery through partner couriers. The platform also offers coupons and exclusive benefits to users as part of its service.
Sources: iFood official site
iFood scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: iFood official site
iFood is known for being the leading food and grocery delivery platform in Brazil, offering a wide network of restaurant and market partners along with fast, convenient delivery through its app. It is also recognized for combining food ordering with grocery shopping in one platform, plus offering promotional coupons and benefits to users.
Sources: iFood official site
iFood can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: iFood official site
iFood is used by urban consumers in Brazil who want convenient options for ordering food and groceries online. It also serves restaurants, markets, and independent delivery couriers who partner with the platform to reach customers and fulfill orders.
Sources: iFood official site
iFood is popular because it offers a convenient, all-in-one platform for ordering food and groceries with fast delivery, restaurant reviews, and access to coupons and exclusive benefits. Its position as the leading delivery service in Brazil, combined with its broad network of restaurant and market partners, contributes to its widespread use among urban consumers seeking practicality in daily errands.
Sources: iFood official site
iFood scores 72/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
iFood has a moderate AI-visibility profile at 72/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (78/100) and its weakest is trust (63/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #3,064 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify iFood from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to iFood: Chiquita (90/100), BACARDÍ (90/100), Lidl (90/100), Lidl (90/100).
A step up - brands to learn from: Vivino (91/100), Thrillist (91/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.