Offerte mobile e internet, per sempre
iliad (iliad.it) scores 88 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Telecommunications brands, Technology brands, in the 85th percentile of 1059 Telecommunications brands.
iliad is a French telecommunications company, headquartered in Paris and associated with Xavier Niel, that operates in Italy offering mobile telephony and home internet services. Its Italian offerings include mobile plans with unlimited calls and SMS, up to 350 GB of 5G data starting at 7.99€/month, and fiber internet up to 5 Gbit/s. The company positions itself around transparency, fixed low prices with no hidden costs, and no contractual constraints, targeting Italian consumers, families and individuals seeking affordable, simple telecom services.
| Brand Name | iliad |
|---|---|
| Domain | iliad.it |
| Industry | Telecommunications, Technology |
| Founded | 1980 |
| Headquarters | Paris |
| Parent Company / Owner | Xavier Niel |
| Main Competitors | TIM (89/100), Vodafone Italia (89/100), WindTre (89/100), Fastweb (83/100), ho. Mobile (77/100), PosteMobile (71/100) |
Moz Domain Authority 52/100 vs category average 46 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #9,059 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
iliad has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Offerte iliad: minuti illimitati, SMS e fino a 350 GB di Internet 5G a partire da 7,99€/mese. Fibra fino a 5 Gbit/s. Senza vincoli e costi nascosti." (Meta description: 27 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:image, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is IT-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is iliad?", Claude could identify the brand as of August 2026. Iliad is a French telecommunications company that expanded into Italy, offering low-cost mobile and, more recently, fixed-line internet (fiber) services known for simple pricing plans with generous data allowances. Best known for Disrupting the Italian mobile market with cheap, no-frills SIM-only plans offering large amounts of data at low fixed prices.
When asked "Best brands similar to iliad?", Claude would recommend iliad as of August 2026. It's a major and well-regarded low-cost carrier in Italy (and France) that's frequently mentioned alongside other budget telecom providers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
iliad's main competitors in Telecommunications: TIM (89/100), Vodafone Italia (89/100), WindTre (89/100), Fastweb (83/100), ho. Mobile (77/100).
Sources: Brand Analyzer scan
iliad offers mobile telephony plans that include unlimited minutes, unlimited SMS, and up to 350 GB of 5G internet data starting at 7.99€ per month. It also provides home internet services via fiber-optic connections with speeds up to 5 Gbit/s. All offerings are marketed as being free of contractual constraints and hidden costs.
Sources: iliad official site
iliad has moderate AI-search visibility, scoring 73/100 on Brand Analyzer's AI visibility composite (visibility 80, trust 58, recommendation 78). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: iliad official site
iliad was founded in 1980. iliad operates in the Telecommunications category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
iliad is headquartered in Paris. iliad operates in the Telecommunications category.
Sources: Wikidata
iliad scores 78/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Telecommunications options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: iliad official site
iliad provides mobile telephony and home internet services in Italy. Its mobile plans include unlimited minutes, SMS, and up to 350 GB of 5G data starting at 7.99€ per month. It also offers fiber-optic home internet with speeds up to 5 Gbit/s. The company emphasizes simple, transparent pricing without long-term contracts or hidden fees, aiming to make telecom services accessible and affordable for consumers.
Sources: iliad official site
iliad can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: iliad official site
iliad is owned by or part of Xavier Niel. iliad operates in the Telecommunications category.
Sources: Wikidata
iliad is a French telecommunications company that operates in Italy, providing mobile telephony and home internet (fiber) services. It is known for its no-frills, transparent pricing model, offering plans without contractual constraints or hidden costs. The company is linked to French entrepreneur Xavier Niel and is headquartered in Paris.
Sources: iliad official site
iliad is known for disrupting the telecommunications market with transparent, low, fixed pricing and the absence of binding contracts or hidden costs. Its mobile plans featuring unlimited minutes and SMS along with substantial 5G data allowances, alongside high-speed fiber internet offerings, have made it recognizable as a value-focused alternative to traditional telecom operators in Italy.
Sources: iliad official site
iliad's services are used by Italian consumers, families, and individuals looking for affordable, transparent mobile and home internet plans without long-term contracts or hidden fees.
Sources: iliad official site
iliad scores 73/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
iliad has a moderate AI-visibility profile at 73/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (80/100) and its weakest is trust (58/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #9,059 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify iliad from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to iliad: Haivision (88/100), Grasshopper (88/100), Intrado (88/100), Marvell Technology, Inc. (88/100).
A step up - brands to learn from: Webex by Cisco (91/100), Vodafone (91/100).
Category leader: GoTo (97/100).
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