Latest News, Breaking News Today
India Today (indiatoday.in) scores 92 out of 100 on Brand Analyzer, placing it in the Iconic tier among Media & Entertainment brands, Other brands, in the 96th percentile of 7553 Media & Entertainment brands.
India Today is an Indian media conglomerate headquartered in New Delhi, founded in 1975. It operates a news platform covering politics, entertainment, business, cricket, technology, and travel, delivering coverage of events in India and internationally. The brand is associated with founder and owner Aroon Purie and is positioned as a source for breaking news and analysis aimed at Indian and global audiences interested in current affairs.
| Brand Name | India Today |
|---|---|
| Domain | indiatoday.in |
| Industry | Media & Entertainment, Other |
| Founded | 1975 |
| Headquarters | New Delhi |
| Parent Company / Owner | Aroon Purie |
| Main Competitors | NDTV (83/100), Times of India, Hindustan Times, The Indian Express (94/100), News18 (83/100), Zee News, Republic World (91/100), ABP Live (80/100) |
Moz Domain Authority 90/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #3,676 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
India Today has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Check out the latest news from India and around the world. Latest India news on Bollywood, Politics, Business, Cricket, Technology and Travel." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 8 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, React.
Social footprint: verified profiles on X (Twitter), YouTube, Instagram, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is India Today?", Claude could identify the brand as of August 2026. India Today is one of India's leading English-language news media brands, published by the Living Media India Limited group, covering politics, business, and current affairs through its magazine, website, and TV channel (India Today TV). It's known for its influential news covera Best known for Being one of India's most widely read English news magazines and a major TV news channel.
When asked "Best brands similar to India Today?", Claude would recommend India Today as of August 2026. It's one of the most prominent and trusted names in Indian news media, so it would naturally come up alongside outlets like NDTV or Times Now.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
India Today's main competitors in Media & Entertainment: NDTV (83/100), The Indian Express (94/100), News18 (83/100), Republic World (91/100), ABP Live (80/100).
Sources: Brand Analyzer scan
India Today has strong AI-search visibility, scoring 75/100 on Brand Analyzer's AI visibility composite (visibility 80, trust 70, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: India Today official site
India Today was founded in 1975. India Today operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
India Today is headquartered in New Delhi. India Today operates in the Media & Entertainment category.
Sources: Wikidata
India Today scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: India Today official site
India Today is a media conglomerate based in New Delhi, India, founded in 1975. It operates a news website and related media properties that provide news coverage on politics, entertainment, business, cricket, technology, and travel, targeting audiences in India and internationally.
Sources: India Today official site
India Today delivers news coverage across multiple categories including politics, entertainment (such as Bollywood), business, cricket, technology, and travel. It provides timely and comprehensive reporting on events in India and around the world through its digital platform.
Sources: India Today official site
India Today can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: India Today official site
India Today offers a news website and media coverage spanning politics, entertainment (including Bollywood), business, cricket, technology, and travel. It functions as a platform for both Indian and international news delivered to a broad readership.
Sources: India Today official site
India Today is owned by or part of Aroon Purie. India Today operates in the Media & Entertainment category.
Sources: Wikidata
India Today is known for its extensive coverage of Indian politics, Bollywood entertainment news, cricket, and business, as well as breaking news reporting from India and globally. It has operated since 1975 as part of a media conglomerate headquartered in New Delhi.
Sources: India Today official site
India Today is used by news-seeking individuals in India and globally who are interested in politics, entertainment, business, sports, and current affairs.
Sources: India Today official site
India Today scores 75/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
India Today has a moderate AI-visibility profile at 75/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (80/100) and its weakest is recommendation likelihood (70/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #3,676 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify India Today from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to India Today: How-To Geek (92/100), Hodinkee (92/100), IndieWire (92/100), Kick (92/100), Healthline (92/100), Later (92/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.