Leading network for computers and electronics
Ivory (ivory.co.il) earns a Brand Analyzer score of 74 out of 100, placing it in the Brand-Ready tier among E-commerce brands, Technology brands. Among 2261 E-commerce brands analyzed, Ivory ranks in the 77th percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 82/100, Visual Identity 94/100, Messaging Clarity 100/100, Trust Foundation 63/100, AI Discoverability 55/100, Brand Authority 45/100.
IVORY is an Israeli retail chain operating in the categories of e-commerce and technology. Its mission is to offer a wide range of computers, smartphones, and home electrical products at affordable prices. The value proposition centers on an extensive catalog of computers, smartphones, tablets, and home appliances from top brands, supported by nationwide store locations and online purchasing options. It positions itself as the leading Israeli retail chain for computers, mobile phones, and electrical products, serving Israeli consumers seeking these categories of goods.
| Brand Name | Ivory |
|---|---|
| Domain | ivory.co.il |
| Industry | E-commerce, Technology |
| Main Competitors | KSP (60/100), Bug (78/100), Best Buy (89/100), MediaMarkt (72/100) |
Moz Domain Authority 47/100 vs category average 29 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #74,143 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Ivory appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "IVORY - מחשבים סלולר ומוצרי חשמל לבית - מציעה מגוון גדול של מחשבים נייחים וניידים, סמארטפונים, מוצרי חשמל לבית ולגינה במחירים משתלמים! צפו בקטלוג העשיר שלנו עכשיו!" (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Ivory scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ivory has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #74,143 (Tranco) and a Moz Domain Authority of 47/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
IVORY offers computers including stationary and portable models, smartphones, tablets, and home electrical products and appliances for home and garden use.
Sources: Ivory official site
IVORY is an Israeli retail chain in the e-commerce and technology categories. It is positioned as the leading Israeli retail chain for computers, mobile phones, and electrical products, offering both physical stores and online shopping.
Sources: Ivory official site
IVORY offers a wide range of computers, smartphones, and home electrical products at affordable prices. It provides an extensive catalog of computers, smartphones, tablets, and home appliances from top brands with nationwide store locations and online purchasing options.
Sources: Ivory official site
Ivory's main competitors include KSP (60/100), Bug (78/100), Best Buy (89/100), MediaMarkt (72/100). These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Ivory official site
Ivory and Best Buy are competitors in E-commerce. Brand Analyzer scores Ivory at 74/100 and Best Buy at 89/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Ivory official site
Popular alternatives to Ivory include KSP (60/100), Bug (78/100), Best Buy (89/100), MediaMarkt (72/100). Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Ivory official site
IVORY is used by Israeli consumers seeking computers, smartphones, tablets, and home electrical appliances.
Sources: Ivory official site
Ivory has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 43, trust 29, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Ivory official site
Ivory scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Ivory official site
Ivory can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Ivory official site
Ranked closest to Ivory: Item.com (74/100), Hye (74/100), Lazr (74/100), mage (74/100).
A step up - brands to learn from: YesStyle (81/100), VOC AI (81/100).
Category leader: Atom (97/100).