All News from the Middle East, Israel, and the Jewish World
The Jerusalem Post (jpost.com) earns a Brand Analyzer score of 89 out of 100, placing it in the Strong Brand tier among Media & Entertainment brands. Among 2070 Media & Entertainment brands analyzed, The Jerusalem Post ranks in the 94th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 85/100, Digital Presence 100/100, Visual Identity 96/100, Messaging Clarity 80/100, Trust Foundation 93/100, AI Discoverability 68/100, Brand Authority 77/100.
The Jerusalem Post is an English-language Israeli newspaper founded in 1932 and headquartered in Jerusalem. Its mission is to deliver comprehensive news coverage from Israel, the Middle East, and the Jewish world. It positions itself as the leading English-language news source for Middle East, Israel, and Jewish world coverage, with a value proposition of authoritative reporting on regional developments and Jewish affairs supported by direct access to Israeli sources and perspectives. Its target audience consists of international readers seeking authoritative English-language news and analysis on Israel, the Middle East, and Jewish affairs. The parent/owner is Eli Azur and it falls under the Media & Entertainment category.
| Brand Name | The Jerusalem Post |
|---|---|
| Domain | jpost.com |
| Industry | Media & Entertainment |
| Founded | 1932 |
| Headquarters | Jerusalem |
| Parent Company / Owner | Eli Azur |
| Main Competitors | Haaretz (83/100), The Times of Israel, Ynet, Israel Hayom, The Forward |
Moz Domain Authority 91/100 vs category average 41 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #3,753 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
The Jerusalem Post has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The Jerusalem Post is Israel" (Meta description: 5 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), YouTube, Instagram, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
The Jerusalem Post scores 75/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Jerusalem Post has a moderate AI-visibility profile at 75/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (80/100) and its weakest is visibility (72/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #3,753 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Jerusalem Post is an English-language Israeli newspaper founded in 1932 and headquartered in Jerusalem. It is described as Israel's premier English-language newspaper and positions itself as the leading English-language news source for Middle East, Israel, and Jewish world coverage.
Sources: The Jerusalem Post official site
The Jerusalem Post's main competitors include Haaretz (83/100), The Times of Israel, Ynet, Israel Hayom, The Forward. These companies compete in the Media & Entertainment space for similar customers, offering comparable products or services.
Sources: The Jerusalem Post official site
The Jerusalem Post and Haaretz are competitors in Media & Entertainment. Brand Analyzer scores The Jerusalem Post at 89/100 and Haaretz at 83/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: The Jerusalem Post official site
The Jerusalem Post is known for its positioning as the leading English-language news source for Middle East, Israel, and Jewish world coverage and for providing authoritative reporting on regional developments and Jewish affairs.
Sources: The Jerusalem Post official site
Popular alternatives to The Jerusalem Post include Haaretz (83/100), The Times of Israel, Ynet, Israel Hayom, The Forward. Each is an established option in the Media & Entertainment space; the best fit depends on your specific needs, budget, and required features.
Sources: The Jerusalem Post official site
The Jerusalem Post's target audience consists of international readers seeking authoritative English-language news and analysis on Israel, the Middle East, and Jewish affairs.
Sources: The Jerusalem Post official site
The Jerusalem Post has strong AI-search visibility, scoring 75/100 on Brand Analyzer's AI visibility composite (visibility 72, trust 76, recommendation 80). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Jerusalem Post official site
The Jerusalem Post was founded in 1932. The Jerusalem Post operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The Jerusalem Post is headquartered in Jerusalem. The Jerusalem Post operates in the Media & Entertainment category.
Sources: Wikidata
The Jerusalem Post scores 80/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: The Jerusalem Post official site
The Jerusalem Post can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Jerusalem Post official site
The Jerusalem Post is owned by or part of Eli Azur. The Jerusalem Post operates in the Media & Entertainment category.
Sources: Wikidata
Ranked closest to The Jerusalem Post: Healthline (89/100), HackerNoon (89/100), The New York Times (89/100), Prodigy (89/100).
A step up - brands to learn from: Tumblr (91/100), QVC (91/100).
Category leader: Boston.com (97/100).