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Kaspersky (Лаборатория Касперского) (kaspersky.ru) scores 89 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Technology brands, SaaS brands, in the 94th percentile of 22116 Technology brands.
Kaspersky (Лаборатория Касперского) is a Russian multinational cybersecurity and anti-virus company founded in 1997, headquartered in Moscow, led by CEO Eugene Kaspersky. It develops AI-based cybersecurity solutions for private users, families, and businesses of all sizes worldwide, aiming to protect against a wide range of cyber threats. The company positions itself as a global leader in cybersecurity, operating in the Technology and SaaS categories, and describes itself as trusted by millions of users and organizations due to continuous innovation in threat protection.
| Brand Name | Kaspersky (Лаборатория Касперского) |
|---|---|
| Domain | kaspersky.ru |
| Industry | Technology, SaaS |
| Founded | 1997 |
| Headquarters | Moscow |
| CEO | Eugene Kaspersky |
| Main Competitors | Norton (84/100), McAfee (91/100), Bitdefender (97/100), ESET (97/100), Trend Micro (96/100), Avast (95/100), F-Secure, Sophos (90/100), Symantec (Broadcom) (90/100) |
Moz Domain Authority 73/100 vs category average 39 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #16,315 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Kaspersky (Лаборатория Касперского) has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Мировой лидер в кибербезопасности - «Лаборатория Касперского» предлагает первоклассную защиту от всех киберугроз для вашего дома и бизнеса." (Meta description: 18 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is RU-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Nginx.
Social footprint: verified profiles on YouTube, X (Twitter), LinkedIn, Facebook, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Kaspersky (Лаборатория Касперского)?", Claude could identify the brand as of August 2026. Kaspersky (Лаборатория Касперского) is a Russian cybersecurity and antivirus software company founded in 1997 by Eugene Kaspersky, headquartered in Moscow. It provides antivirus software, endpoint protection, threat intelligence, and security solutions for consumers and enterpris Best known for Its antivirus and endpoint security software, and its threat research team's high-profile discoveries of state-sponsored malware like Stuxnet and Flame.
When asked "Best brands similar to Kaspersky (Лаборатория Касперского)?", Claude would recommend Kaspersky (Лаборатория Касперского) as of August 2026. It's one of the most technically respected antivirus vendors globally, though some users may factor in government bans/restrictions tied to its Russian origin when comparing options.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Kaspersky (Лаборатория Касперского)'s main competitors in Technology: Norton (84/100), McAfee (91/100), Bitdefender (97/100), ESET (97/100), Trend Micro (96/100).
Sources: Brand Analyzer scan
Kaspersky (Лаборатория Касперского) is a Russian multinational cybersecurity and anti-virus company founded in 1997 and headquartered in Moscow. It is classified under the Technology and SaaS categories and is led by CEO Eugene Kaspersky. The company is known globally as a provider of cybersecurity software and services for both individual consumers and businesses.
Kaspersky (Лаборатория Касперского) has moderate AI-search visibility, scoring 69/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 47, recommendation 83). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Kaspersky (Лаборатория Касперского) was founded in 1997. Kaspersky (Лаборатория Касперского) operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Kaspersky (Лаборатория Касперского) is headquartered in Moscow. Kaspersky (Лаборатория Касперского) operates in the Technology category.
Sources: Wikidata
Kaspersky develops and provides cybersecurity solutions, including anti-virus and threat protection software, designed to defend home users, families, and businesses of various sizes from cyber threats. According to its stated value proposition, the company uses AI-based technology to build award-winning security products that aim to deliver reliable protection across different types of devices and networks.
Kaspersky (Лаборатория Касперского) scores 83/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Kaspersky (Лаборатория Касперского) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
According to the stated target audience, Kaspersky is used by private individuals, families, and businesses of all sizes who need reliable protection against cyber threats. This spans from everyday consumers securing personal devices to enterprises seeking comprehensive cybersecurity solutions.
Kaspersky is known for its anti-virus and cybersecurity software, which it has developed since its founding in 1997. It has built a reputation as a global cybersecurity company offering protection solutions for both individual consumers and enterprise clients, and is recognized as one of the longstanding, internationally operating players in the cybersecurity industry.
Kaspersky (Лаборатория Касперского) scores 69/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Kaspersky (Лаборатория Касперского) has a moderate AI-visibility profile at 69/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (83/100) and its weakest is trust (47/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #16,315 (Tranco). The main gaps holding it back: thin schema.org structured data. In a live check, Claude could already identify Kaspersky (Лаборатория Касперского) from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Kaspersky (Лаборатория Касперского): Kaspersky (89/100), Karbon (89/100), Kelly Services (89/100), Kennametal (89/100).
A step up - brands to learn from: Zoom (91/100), ZipRecruiter (91/100).
Category leader: Hostinger (97/100).
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