Evidencija rada bez Excela i papira
Kloki (kloki.app) earns a Brand Analyzer score of 73 out of 100, placing it in the Brand-Ready tier among SaaS brands. Among 12358 SaaS brands analyzed, Kloki ranks in the 71st percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 82/100, Visual Identity 93/100, Messaging Clarity 95/100, Trust Foundation 70/100, AI Discoverability 87/100, Brand Authority 21/100.
Kloki (kloki.app) is a Croatian SaaS platform designed for work time management. It enables companies to track work hours, vacations, sick leaves, and shifts without spreadsheets or paper. Priced at 9€ per month per company rather than per user, it targets Croatian businesses ranging from startups to organizations with 200 or more employees. The platform advertises a 10-minute setup, EU-based hosting, and a 14-day free trial.
| Brand Name | Kloki |
|---|---|
| Domain | kloki.app |
| Industry | SaaS |
| Main Competitors | Factorial, BambooHR, Toggl Track, Clockify (81/100), Personio, Timr |
Moz Domain Authority 15/100 vs category average 28 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Radni sati, godišnji, bolovanja i smjene - bez Excela i papira. Od 9 €/mj. po tvrtki, ne po korisniku. 14 dana besplatno." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 5 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, Facebook, YouTube, GitHub; no detected presence on X (Twitter), LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Kloki scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Kloki has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (50/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 15/100.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Kloki offers a single SaaS platform that covers four core workforce management functions: work hours tracking, vacation management, sick leave recording, and shift scheduling. The service is priced at 9€ per month per company with a 14-day free trial. It is delivered as a cloud-based application hosted within the EU, designed to replace manual spreadsheet and paper-based HR administration for companies.
Sources: Kloki official site
Kloki's main competitors include Factorial, BambooHR, Toggl Track, Clockify (81/100), Personio. These companies compete in the SaaS space for similar customers, offering comparable products or services.
Sources: Kloki official site
Kloki and Clockify are competitors in SaaS. Brand Analyzer scores Kloki at 73/100 and Clockify at 81/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Kloki official site
Kloki is a Croatian SaaS (Software as a Service) platform accessible at kloki.app. It is a modern digital tool built to help companies manage workforce administration tasks such as tracking work hours, recording vacations, sick leaves, and shifts. It is positioned as a replacement for manual methods like Excel spreadsheets and paper-based processes, targeting Croatian businesses of varying sizes.
Sources: Kloki official site
Kloki provides companies with tools to track employee work hours, manage vacation requests, record sick leaves, and organize shift schedules. It replaces chaotic manual processes involving Excel files and email exchanges. The platform is hosted within the EU, takes approximately 10 minutes to set up, and charges a flat monthly fee of 9€ per company regardless of the number of users.
Sources: Kloki official site
Popular alternatives to Kloki include Factorial, BambooHR, Toggl Track, Clockify (81/100), Personio. Each is an established option in the SaaS space; the best fit depends on your specific needs, budget, and required features.
Sources: Kloki official site
Kloki has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 50, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Kloki official site
Kloki targets Croatian companies and teams ranging from early-stage startups to established organizations with 200 or more employees. It is designed for any business that currently manages work hours, leave tracking, or shift scheduling through manual methods such as Excel spreadsheets or email, and is looking for a simple, affordable digital alternative.
Sources: Kloki official site
Kloki scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Kloki official site
Kloki is known for its simple, affordable approach to workforce time tracking. It is particularly noted for its flat per-company pricing model at 9€ per month, which does not scale per user - a differentiator from many competing HR and time-tracking tools. It is also recognized for its quick 10-minute setup and its focus on replacing paper and spreadsheet-based HR workflows for Croatian companies.
Sources: Kloki official site
Kloki can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Kloki official site
According to the available information, Kloki's appeal is driven by its straightforward flat-rate pricing of 9€ per month per company rather than per user, making it cost-effective for teams of any size. Its promise of a 10-minute setup, EU hosting, and elimination of manual Excel and paper-based processes addresses common pain points for small to mid-sized Croatian businesses. However, specific popularity metrics or user counts are not available in the provided facts.
Sources: Kloki official site
Ranked closest to Kloki: Klir (73/100), Kii (73/100), KnowledgeOwl (73/100), Koble Systems (73/100).
A step up - brands to learn from: Zyte (81/100), Zipline (81/100).
Category leader: Accenture (97/100).